IDB Invest B2B Marketing & Business Communications Consultant - Corporates, Infrastructure & Energy Segments - Location: Washington DC Or Country Office

IDB Invest B2B Marketing & Business Communications Consultant

• Corporates, Infrastructure & Energy Segments

• Location: Washington DC or Country Office

Location:Washington DC or Country Office

The Investment Operations Department (INO) is responsible for generating a portfolio of high quality, creditworthy, and environmentally and socially sound projects that result in significant developmental impact. The business cycle goes from the identification, selection, origination, structuring and execution of transactions to their monitoring. The Department follows a matrix model, with three segment divisions covering Infrastructure and Energy, Financial Institutions and Corporates, and two transversal divisions covering Financial Products and Services, and Portfolio Management. In addition, there are two teams responsible for: (i) Marketing & Business Communications, and (ii) Business Strategy, Planning and Resources.

About this position:

The Marketing & Business Communications team is responsible for managing several key initiatives to add value to the business, related to market understanding, client strategy, marketing products/content marketing & business communications, business metrics management, marketing campaigns and monitoring and exploiting tools that support our client acquisition and engagement efforts (CRM, Client Portal, Email Marketing, BI tools, etc.).

The selected candidate will be responsible for developing our 4 full B2B marketing pillars, Relationship marketing, Value Proposition marketing, Market Intelligence, and Content & Outreach marketing strategy.

What you'll do

You will work closely with two sales team:

• Corporates: Agribusiness, Manufacturing, TMT and To

• Infrastructure & Energy: Transport, Energy, Infrastructure, and Water and Sanitation.

• With a strategic business vision, you will be the marketing connector with all these business sectors to identify their marketing needs, define and implement their yearly strategic Marketing Plan, develop and execute the client & mobilization partners strategy, and being their point of contact for Marketing & Business Communications efforts.

As part of this role, you will focus on the following activities:

Business understanding

• Understanding the sectorial business topics and trends across the different agendas with a special focus in sustainability and digitalization.

• Business monitoring through indicators for the specific Divisions supported.

Planning and reporting

• Define and implement the Marketing Plan to support the business strategy to generate more business opportunities.

• Keep an updated content and Marketing activities calendar for the specific Divisions supported.

• Perform follow-up activities ensuring the content creation and activities calendar planned execution.

Relationship marketing

• Buyer persona analysis.

• Keeping updated and fed clients databases in our CRM, Salesforce.

• Develop and execute all the business events (IDB Invest, IDB and third party).

• Develop and maintain relevant Marketing/sales support tools for clients such as factsheets, pitchbooks, tombstones digital books, team Bios, etc.

• Periodically update and improve materials that showcase business expertise and track record.

• Actively seek to improve market appreciation and awareness through relevant awards recognizing IDB Invest operational capabilities.

Value proposition marketing

• Through the analysis of our negotiation data in salesforce and market research, contribute to enhancing our value proposition.

Content & outreach marketing

• Design and execute the annual content Marketing Plan.

• Identify content and marketing campaigns to showcase remarkable initiatives for business sectors.

• Standardize, centralize, and continuously update key messages.

• Support the business and technical teams in developing specialized reports and knowledge to leverage business development activities.

• Coordinate external agencies and freelancers to generate content and Marketing products.

• Ensure alignment of available communication channels/platforms for IDB Invest with the Marketing Strategy for the specific Divisions supported, in coordination with the IDB Invest's Corporate Communications Team.

• Manage and publish engaging content on LinkedIn aligned with our marketing strategy.

Market Intelligence

• Provide support in the coordination and preparation of relevant campaigns with clients & partners in alignment with IDB Invest Client Strategy about our main themes and market trends.

• Execute the different market intelligence campaigns and/or information requests in coordination with the segments.

Marketing & Communications Tools

• Prepare monthly results report measuring our Marketing efforts to adjust the strategies using different tools such as Salesforce, Salesforce Pardot, Power BI, etc.

What you'll need

• Education: Bachelor's degree in Journalism, Marketing, Communications, International Relations, Public Affairs, Business Administration, Political Science or another related field, and hold an MBA or another Master on related field.

• Experience: At least five (5) years of relevant professional experience in B2B marketing areas (client management strategy, relationship marketing, market intelligence, and/or content marketing). Experience in working with CRMs, specifically with Salesforce and its marketing tools is needed. Advanced PowerPoint and Excel Microsoft skills are needed. Specific knowledge and track record in topics related to any of our core thematic priorities (Infrastructure and Energy, Corporates, and Financial Products) is highly valuable for this position. Strong planning and coordination skills to work with multidisciplinary teams and various stakeholders. Familiarity with database management and generating useful reports from CRM systems, specifically Salesforce, for audience segmentation, campaign launches, and tracking.

• Languages: Proficiency in Spanish and English, spoken and written, is required. Additional knowledge of French and Portuguese is preferable.

Key skills

• Learn continuously.

• Collaborate and share knowledge.

• Focus on clients.

• Communicate and influence

• Innovate and try new things.

Requirements

• Citizenship: You are either a citizen, a resident or hold a legal permit to work in COF need it without the need for sponsorship by the IDB Invest.

• Consanguinity: You have no family members (up to the fourth degree of consanguinity and second degree of affinity, including spouse) working at the IDB, IDB Invest, or IDB Lab.

Type of contract and duration

• Type of contract: Consultant Full-Time.

• Length of contract:36 months

• Work Location: On site.

What we offer

The IDB group provides benefits that respond to the different needs and moments of an employee's life. These benefits include:

A competitive compensation package.

• Leave and vacations: 2 days per month of contract gender-neutral parental leave.

• Health Insurance the IDB Group provides a monthly allowance for the purchase of health insurance.

• Savings plan: The IDB Group cares about your future, depending on the length of the contract, you will receive a monthly savings plan allowance.

• Hybrid and flexible work schedules.

• Health and wellbeing: Access to our Health Services Center which provides preventive care and health education for all employees.

• Development support: We offer learning opportunities to boost your professional profile such as seminars, 1:1 professional counseling, and much more.

Our culture

At the IDB Group we work so everyone brings their best and authentic selves to work, willing to try new approaches without fear, and where they are accountable and rewarded for their actions.

Diversity, Equity, Inclusion and Belonging (DEIB) are at the center of our organization. We celebrate all dimensions of diversity and encourage women, LGBTQ people, persons with disabilities, Afro-descendants, and Indigenous people to apply.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job interview process. If you are a qualified candidate with a disability, please e-mail us at diversity@iadb.org to request reasonable accommodation to complete this application.

Our Human Resources Team reviews carefully every application.

About the IDB Group

The IDB Group, composed of the Inter-American Development Bank (IDB), IDB Invest, and the IDB Lab offers flexible financing solutions to its member countries to finance economic and social development through lending and grants to public and private entities in Latin America and the Caribbean.

About IDB Invest

IDB Invest, a member of the IDB Group, is a multilateral development bank committed to promoting the economic development of its member countries in Latin America and the Caribbean through the private sector. IDB Invest finances sustainable companies and projects to achieve financial results and maximize economic, social, and environmental development in the region. With a portfolio of $14.1 billion in asset management and 325 clients in 25 countries, IDB Invest provides innovative financial solutions and advisory services that meet the needs of its clients in a variety of industries.

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