Honda pismo beach , CA 93449
Posted 6 days ago
Honda Social Media Asst Mgr, Marketing
Requisition ID: 3279
Location:
Torrance, CA, US, 90501
Workstyle: Remote
Shift: 1st
Salary Range: $93,600.00 - $140,300.00
What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.
At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda's, we want you to join our team to Bring the Future!
Job Purpose
The Enterprise Relationship Marketing Department is seeking a Social Media Assistant Manager to lead the strategy and implementation of all social media efforts for the Honda auto brand. You will work closely with several internal and external partners to increase brand awareness, engage customers across all parts of the customer journey, support sales and increase operational and budget efficiencies.
This role leads the Honda Autos unit of the Enterprise Relationship Marketing Department, the brand's complex roster of agencies and vendors, and manage the Honda social media budget to drive change at social's demanding pace.
Key Accountabilities
Relationship Marketing & Social Content Strategy:
Lead social media strategy for Honda's owned channels, compromising of 10+ channels and a community of 15M+ followers.
Lead all of Honda's auto paid social media campaigns, inclusive of vehicle and brand campaigns, retail efforts, social moments, partnerships, experiential campaigns, etc.
Analyze social listening data and performance metrics to identify key target audience needs in order to develop content strategies that deliver personalized marketing experiences on our owned social channels
Develop comprehensive strategies that grow the Honda community and deliver KPIs across the entire customer journey, from awareness metrics to qualified site visits (QSVs).
Develop ongoing standard operating practices to strengthen and protect the brand's reputation and mitigate risk on social platforms
Drive collaborative working relationships with the marketing, PR, sales and product planning teams on integrated plans to inform social editorial strategy and align with broader organizational goals (from ideation to approval to execution to analysis).
Agency & Vendor Management:
Drive cost and time efficiencies by identifying and onboarding new social media content vendors to support the increasing social native asset needs
Negotiate terms, agreements, and service level expectations with vendors, ensuring they align with the organization's goals.
Define and communicate key performance indicators (KPIs) to vendors, specifying the expected results and outcomes.
Facilitate the onboarding process, ensuring that vendors understand the organization's brand, culture, and guidelines.
Supervise creation of campaign briefs for partners and agencies
Manage the budget allocated for vendor services and track expenses to ensure they align with the agreed-upon contract.
Assess vendor performance periodically and make decisions about contract renewal, renegotiation, or termination.
Internal Team Management:
Supervise 2 direct reports across strategy, analytics and campaign development
Serve as a senior point of contact for potential crisis management
Determine the most impactful industry and platform updates for the business. Guide team towards implementation.
Define future business plans for the Honda Social team
Qualifications, Experience, and Skills
BA / BS in marketing, communications or related work experience
7-10 years of experience in communications, marketing, social media management, with a minimum of 4 years working with large brands
In-depth knowledge of social media platforms (specifically, LinkedIn, Instagram, TikTok, Facebook), their functionalities, and best practices
Deep understanding of automotive and motorsports industries
Paid, owned and earned social media proficiency
Experience in mitigating resolving brand risk and crises
Excellent communications skills with the ability to effectively collaborate with cross-functional teams at all levels of the organization
Detail-oriented with strong analytical skills to identify potential opportunities and risks within social media activities
Ability to adapt quickly to evolving technologies and industry trends
Strong project management skills with the ability to prioritize tasks and work under tight deadlines
Creative thinker with a keen eye for design aesthetics
Proficient in analyzing data and extracting insights to improve social media performance
A passion for vehicles and social media
Professional certifications in social media management, AI or related fields are a plus
Ability to speak, read and write multiple languages (Spanish, Mandarin, Korean, Vietnamese, etc.)
Workstyle
Benefits and Total Rewards
What differentiates Honda and makes us an employer of choice?
Total Rewards:
Pay will be based on several variables that include, but not limited to geographic location, work experience, education, etc.
Annual Bonus
Manager Lease Car (No Cost - Car, Maintenance, and Insurance included)
Industry-leading Benefit Plans (Medical, Dental, Vision)
Paid time off, including vacation, paid holidays, sick time, and personal days
401K Plan with company match + additional contribution
Career Growth:
Advancement opportunities
Career mobility
Education reimbursement for continued learning
Training and Development programs
Additional Offerings:
Wellbeing program
Community service and engagement programs
Product programs
Free drinks onsite
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
Bring the Future
Honda is driven by a passionate workforce that is proud of the quality products we produce and the goals we aim to accomplish. Our associates charge forward through guidance of the Honda 2030 Vision: Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives.
You're invited to
bring your skills, bring your background, and bring the future at Honda.
Apply today.
Dream. Create. Drive. Repeat.
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