Head Of Product (Customer Lifecycle)

Seniority Level: Mid-Senior Level

#Ownership

We're seeking an exceptional Head of Product to own the PerfectDraft customer lifecycle. This is an exciting role that combines Product Management and elements of Retention Marketing. In this position, you'll lead a team of three Senior Product Managers, driving roadmaps, strategy, and product delivery to address key challenges within PerfectDraft.

Here at PerfectDraft, we are on a mission to deliver the ultimate beer experience to our customers' homes. Our business is at the intersection of ecommerce, technology and brewing. Our core product, the PerfectDraft machine, cools beer to a perfectly-chilled consistent temperature and stores it for up to 30 days. There are more than 40 beers available to drink on PerfectDraft, all in 6-litre returnable kegs, from craft beers to Belgian and German classics. All served exactly how the brewer intended.

Our strategy to launch and grow the PerfectDraft brand, product range and customer base has been via our own Direct to Consumer ecommerce stores in Europe, with presence in 8 countries and now we are expanding this offer in different channels. Machines and kegs are sold, and empty kegs returned and refilled by breweries in a pioneering, sustainable returns loop.

The PerfectDraft team operates integrated with AB InBev, the world's leading global brewer. This means we have both the autonomy and agility to move fast combined with the scale, expertise and financial backing to transform the way people around the world drink beer at home.

Cheers to dreaming big!

The Role:

The successful candidate will oversee the entire customer journey on PerfectDraft, ensuring efficient traffic conversion, effective onboarding of new customers, and prevention of churn. This includes spearheading our personalization and conversion rate optimization efforts to provide a fully tailored experience across web and app. Additionally, they'll take ownership of loyalty and referral programs, guide the CRM strategy with local teams

Crucially, this individual will lead our transition from a DTC business to a comprehensive multichannel solution, expanding our loyalty platform to off-trade customers across Europe and driving offline promotions.

Duties & Responsibilities:

• Product strategy & delivery: Extensive experience in Product Management within a DTC environment, with the ability to set a vision and roadmap, align stakeholders and translate into actionable user stories.

• Leadership: Extensive years building consumer-centric products, including 2-3 years of managing Product Managers and influencing business strategy.

• Consumer centricity: Deep empathy for consumers, with the ability to translate their problems into technical solutions through qualitative and quantitative research.

• CEM & CRM: (preferred) proficiency in tools like Bloomreach, with experience in building, analyzing, and optimizing user flows and campaigns to achieve commercial goals.

• Loyalty: (preferred) experience with customer loyalty programs, whether SaaS or custom-built.

• Data: Track record of data-driven decision-making for Product development, with preferred knowledge of SQL.

• Prioritisation: a strategic mindset for long-term delivery, along with the ability to address immediate priorities.

• Effective communication: Skilled in articulating the rationale behind decisions and rallying the team to achieve roadmap objectives & maintain velocity in spite of obstacles.

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health

• Competitive parental leave and pension double contributions

• 25 days holidays per year

• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)

• A beer allowance to enjoy our brands

• 2 volunteer days a year to assist your local community

• 5 employee networks to champion diversity and inclusion

• Global Bonus

• WPA Private Medical Care

• 26 weeks paid leave for primary caregiver

What you can expect from us:

In this role, you'll have the potential to transform our business and your career. You'll get the support and mentor you need to succeed. We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

As the leading global brewer, we are committed to bringing people together for a better - and more equal - world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

If this sounds like the incredible opportunity you've been waiting for, apply today.