Head Of Marketing UX And Digital Design

The Bank Of New York Mellon New York , NY 10007

Posted 2 months ago

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries.

As of June 30, 2019, BNY Mellon had $35.5 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE:

BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing

It is an exciting time to join BNY Mellon Marketing. Under the leadership of a new Chief Marketing Officer, Marketing has embarked on a transformation to drive even stronger brand recognition, and increased client loyalty to drive organic growth.

We are creating a world-class marketing organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results. Marketing and Corporate Strategy both report into the Bank's head of Strategy, and have a close, collaborative partnership to develop and execute the Company's top growth initiatives.

Role description and opportunities

This is an exciting opportunity to be a part of a growing team that is leading UX driven marketing across BNY Mellon's global brand and businesses. We are looking for a leader whose passion is taking design and user experience to the next level by delivering impactful and engaging digital experiences across our global enterprises. Someone with leadership ability to direct as well as be hands on in the creation of client-centric web properties, client marketing journeys, new digital design frameworks in order to support global strategic initiatives.

The ideal candidate must bring a history of deep design thinking, client journey, client experience research, full UX and design practices, the ability to lead large UX workshops and the ability to present to senior executives the importance of user-centric designs. Looking for a keen eye for clean and modern digital brand designs.

You must be able to understand the design and UX implications on a business and balance the art and science of how to optimize web, social, media, content and email. An analytical and strategic thinker is required to identify new digital marketing opportunities and partner closely with the brand and data teams.

This role frequently collaborates with business, sales, product and technology leaders to capture the requirements and translate them to design a compelling digital marketing experience. As Head of Marketing UX Design you will have direct access and visibility into executive leadership and will review and represent the design work regularly with marketing leadership.

Key responsibilities include the following

Define the strategic vision for all marketing digital design and UX at BNY Mellon

Conceptualize, design and execute 360 digital activations

Create and maintain visual and conceptual consistency across multi-channel digital strategy brand and business campaigns

Deliver clear, concise and thorough communication of campaign and design goals. Provide consistent feedback to team members, ensuring integration of design requirements into all phases of production, including QA

Oversee the design and UX process for all global digital channels

Create scalable digital design language for our enterprise digital properties

Translate business requirements to effectively tell a client centric marketing story to bringing products and solutions to market through digital

Collaborate, and be the conduit, with your peers in demand generation, development and analytics

Design digital marketing websites, campaigns, user journeys to drive business results through user-centric design

Manage vendors, budgets and mentor junior UX members

Translate business rules to the user's experience and the ability to translate the value of the user's experience back to senior executives

Lead multiple projects in parallel, meeting aggressive deadlines in a fast-paced environment with a positive and motivated mindset

Qualifications

A successful candidate should ideally have these qualifications

Bachelor's degree or equivalent combination of education and work experience required
15+ years of industry experience. Finance exposure preferred

Strong ability to apply design thinking to problems and create solutions by conceptualizing ideas

Thorough knowledge of Human/User Centered Design principles

Demonstrated experience leading and growing high performing design teams

Extensive experience making best in class digital campaigns, websites, mobile and omni-channel programs for global institutions

Expert in Adobe XD, Adobe Photoshop and Adobe Illustrator and understanding of HTML, CSS, JavaScript, Angular JS, Bootstrap and responsive frameworks in order to validate user interface front end development

Experience leading user research and usability testing

Track record of translating business models into a strong user-centric digital experience

Demonstrated ability to influence and lead large, global, complex projects from concept to delivery and continuous improvement

Impeccable visual design skills demonstrating ability to craft high impact, modern and aesthetic designs as well as strong written, verbal communication and presentation skills

In-depth understanding of the development lifecycle and experience working closely with the development teams in an iterative manner

Portfolio of design work showcasing wireframes, design details, visual designs required

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.

Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-New York-New York

Internal Jobcode: 85438

Job: Sales/Marketing

Organization: Corporate Marketing-HR08384

Requisition Number: 1911683



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Head Of Marketing UX And Digital Design

The Bank Of New York Mellon