Head Of Marketing - Europe

N26 Berlin , NH 03570

Posted 3 weeks ago

About the opportunity


As Head of Marketing - Europe you will take strategic and operational responsibility for driving healthy and sustained customer growth in our established European markets. As a cross-functional leader working across global and local marketing teams, you will play a key role in steering core markets local marketing teams by ensuring local initiatives are closely aligned with our global efforts. Along the way, you will help build a trusted, community-driven, and tech-enabled global brand at the cutting edge of the fintech industry that is activated and brought to life with deep local relevance.

In this role, you will:

  • Lead a team of Country Marketing Managers to achieve their market-specific goals by ensuring they have the necessary resources, capabilities, and development opportunities

  • Ensure consistency between the global and local Marketing strategy and plans in close collaboration with the global marketing team and General Managers

  • Support and recommend budget allocation across channels and geographies

  • Drive the feedback and learning loops from local customers into our marketing efforts

  • Champion brand and excitement building in the local markets, ensuring the global brand is executed effectively in each and build a bridge between the global brand and local market

  • Work cross-functionally across global and local marketing teams to ensure high-impact integrated global campaigns and local activations across multiple marketing channels

  • Leverage data to identify priorities and define growth opportunities per market

What you need to be successful:


Background:

  • At least 10 years of progressive marketing experience in overseeing integrated global and local marketing strategies and campaigns across European markets, ideally including experience in fast-paced B2C digital/tech environments

Skills:

  • Deep insight into the European consumer marketing landscape, you are the go-to person for market knowledge in marketing trends and the European tech scene, experience in banking or fintech a plus

  • Experience leading, mentoring, and developing high performing teams

  • Strong cross-functional communicator and collaborator, with excellent stakeholder management and negotiation skills

  • Flexibility, the ability to meet deadlines, and changing direction when needed

  • Marketing KPIs and performance measurement are second nature, you are able to take strategic decisions based on data insights

Traits:

  • Actively help yourself (and others) be successful

  • Continuously learn and challenge the status quo

  • Think globally, act locally

  • Strong bias for action

  • Give and receive open, direct, and timely feedback

Whats in it for you:

  • Accelerate your career growth by joining Germanys #1 Top Startup, named by LinkedIn two years running

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Head Of Marketing - Europe

N26