Head Of Marketing

About Lovingly

At Lovingly, we're redefining the gifting experience by combining AI-driven technology with deep human connection. Supporting over 1,500 independent florists, we ensure every gift is meaningful, personal, and effortlessly delivered. Our AI-first mindset extends beyond our products-it's embedded in how we approach marketing, making our team more data-driven, creative, and impactful.

The Opportunity

We're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI innovation, creative excellence, and performance marketing into a cohesive growth engine that drives tangible results across our B2B, B2B2C, and D2C channels, spanning both digital and physical retail environments.

Core Responsibilities & Impact

AI-Powered Marketing Leadership

• Pioneer AI integration across marketing operations, from predictive analytics to campaign optimization
• Leverage AI-powered tools to enhance customer segmentation, personalization, and engagement
• Develop scalable AI-enhanced marketing strategies that power next-generation gifting experiences
• Drive continuous evolution of our AI capabilities, including strategic integration of LLMs
• Transform AI-driven insights into actionable marketing strategies and measurable outcomes

Revenue & Performance Growth

• Design and execute multi-channel marketing strategies with direct revenue accountability
• Drive measurable business growth through integrated performance marketing
• Implement AI-powered testing frameworks and data-driven optimization
• Configure predictive modeling to identify market opportunities
• Transform creative initiatives into quantifiable business outcomes with clear ROI metrics
• Create cohesive brand experiences across digital and physical retail touchpoints

Organizational Integration & Team Leadership

• Build and mentor a high-performance marketing team in our hybrid environment
• Create efficient workflows between marketing, product, operations, retail, and data teams
• Establish clear reporting structures demonstrating marketing's impact
• Lead strategic partnerships and marketing innovations
• Foster a culture of innovation and accountability

Brand & Content Excellence

• Ensure brand consistency while driving performance across all channels
• Implement AI-assisted content creation and optimization strategies
• Lead integrated campaigns across paid media, organic growth, and lifecycle marketing
• Work with agency partners to ensure creative execution drives measurable impact
• Develop data-driven frameworks for measuring brand impact on revenue
• Create compelling omnichannel experiences