Head Of Marketing

Job Summary:

THE JOB

Roc Nation is seeking a Head of Marketing, who will report to the President of Distribution and coordinate all label departments' (digital marketing, publicity, video production, street marketing, radio promotion etc.) efforts leading up to, and throughout, album releases to ensure proper execution of overall marketing plan objectives. This position is based in our New York City headquarters and will play a critical role in the future growth and success of our company. The ideal candidate will be a hands-on, highly motivated individual who functions with confidence and expertise in a fast-paced, dynamic and rapidly changing business environment. The Head of Marketing will be a strategic and operational self-starter who can develop and implement a vision and lead, develop and mentor a team of marketing professionals.

WHAT THIS ROLE WILL DO

• Act as primary liaison between artist and label, maintaining awareness of communication any artist issues, plans, sensitivities, etc. to the team while also diplomatically representing the label's interests to the artist
• Coordinate all distribution departments' (digital marketing, publicity, video production, street marketing, radio promotion etc.) efforts leading up to, and throughout, album releases to ensure proper execution of overall marketing plan
• Lead marketing for distribution repertoire
• Develop and execute global marketing strategy by managing all aspects of international campaign
• Deliver the overall artistic vision, providing the direction and motivation for a team of international product managers
• Represent Global vision and needs to senior management, artists, managers and other key stakeholders.
• Guide artists and management through marketing plans and promotional schedules.
• Work in conjunction with the local team to establish best in class marketing and promotional plans ensuring maximum awareness while remaining on budget.
• Work with label to plan, develop, and execute comprehensive digital marketing campaigns
• Spearhead international online strategy including website, social media, youtube, etc. Expand and develop artists' global following across all platforms.
• Establish revenue targets and steps to achieving them.
• Manage all marketing and sales elements with the Distribution team and local offices, ensuring on-time and on-budget delivery.
• Oversee the management of artists promotional tours - flights, hotel, visa's, and daily schedule on budget and within the company travel policy.
• Responsible for managing marketing budgets and spend
• Provide regular updates to artist management and distribution teams on the artists development including sales, chart positions, radio play, online stats. etc. while informing the territories of the artist's success.
• Oversee physical and digital production process ensuring all deadlines and release dates are met.
• Work with affiliates to develop product initiatives for special packages, singles, eps, bundles etc.
• Communicate status of, and issues relating to, album releases to executives and all departments label wide
• Consistently analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicated these to the team
• Effectively manage M&P budgets for assigned projects
• Help direct strategies, as well as communicate information and create appropriate tools for assigned projects
• Coordinate artist appearances (publicity, radio, in stores) with internal departments as well as artists and any outside vendors (travel, equipment, etc.) ensuring that both the artists' and the label's needs are met in a satisfactory manner
• Oversee the creation and timely delivery of all production elements and tools required for album releases
• Hire and manage independent marketing companies to facilitate distribution's marketing/promotional efforts
• Secure strategic marketing placements and opportunities with outside corporate and entertainment partners
• Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, develop product suites to increase revenue streams
• Manage a high volume of internal/external meetings and email correspondence
• Seek to develop bonus content/material with artists and management to use for sales and promotional uses
• Develop/maintain artist's schedules and calendars to build a successful marketing campaign
• Travel required

WHAT THIS PERSON WILL BRING:

• Creative self-starter with ability to multi-task and thrive in a fast-paced environment.
• 10 years of progressive marketing experience in the entertainment industry.
• Passionate music fan with broad knowledge of music, but a specific specialization for Urban music.
• Outstanding attention to organization and detail.
• Proficiency in Google Suite, Microsoft Office, and a broad knowledge of the digital landscape.
• Strong interpersonal skills - able to communicate with all levels of management.  
• Previous experience managing a team and driving cross functional initiatives
• Previous involvement in the music business, preferably at a distribution company with prior marketing/product management experience.
• Bachelor's degree preferred.

BENEFITS & PERKS

HEALTH: Medical, vision, dental and mental health benefits for you and your family, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and floating days.

WEALTH: 401(k) program with company match

CAREER: Career and skill development programs with School of Live

Salary

Base salary $175,000 - $225,000 annually

Pay is based on several factors including market location, qualifications, skills, and experience.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.