Head Of Marketing, Prime Video Channels (Us)

Amazon.Com, Inc. Seattle , WA 98113

Posted 6 days ago

Want to change the way people watch TV? We're helping to shape the future of digital video entertainment at Prime Video - where our mission is to build the widest selection of digital video options and make it easy for customers to discover and enjoy whatever, wherever and whenever they want - starting with Prime Video, Amazon's exclusive subscription video offering of thousands of movies and TV shows. Prime members are also exclusively eligible to subscribe to third-party offerings such as Showtime and Starz via Prime Video Channels, and to receive exclusive discounts on digital purchases and rentals.

The Prime Video Channels team is looking for a talented Head of Marketing to build and drive our marketing strategy (annual planning, integrated go-to-market strategy) across the overall video organization. This talented leader will oversee a team of product marketing managers running and optimizing cross-channel programs that span product improvements and marketing channels inside and outside of the Prime Video app (ranging from notifications to display placements to pre-roll to paid search), with the objective of maximizing customer acquisition, retention and usage of Prime Video Channels.

You will be a seasoned professional with a track record of translating top-level business objectives into strategies, and driving tangible growth through product and marketing improvements. Metrics-driven, this position requires an experienced eye toward goal-setting and is someone that can analyze large volumes of data and can make key business decisions in a fast-paced environment. You will also have a track record of identifying and driving the right KPIs for your team in a complex business environment.

Finally, you will be a hands-on marketer who loves standing up new customer-facing programs and is adept at prioritizing areas to scale or automate marketing efforts. You have an eye for great creative and copy, coupled with excellent customer instincts. You will relentlessly innovate on behalf of customers, and develop a strong culture of rapid experimentation, measurement, and iteration within your team.

Duties & Responsibilities will include:

  • Hire, lead and develop a team of product marketing managers, setting strategy, developing a innovative culture, and enabling the team to deliver results.

  • Lead the development of comprehensive strategies to drive acquisition and engagement goals, and deliver cross-functionally across stakeholder teams including BI, Design, Merch, Product and more.

  • Maximize the appeal of the Prime Video Channels offering by curating available subscriptions and specific titles for optimal presentation to the right customer(s) at the right place(s) and time(s).

  • Devise, launch, test and optimize campaigns across the customer lifecycle and within multiple channels including email, push notifications, Amazon.com and PV app placements, paid search, direct mail, paid display, and more.

  • Monitor and analyze campaign results across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.

  • Use data to measure and understand customer behavior and develop actionable product or marketing strategies based on those insights.

  • Provide regular cadence of reporting with insights and recommendations.

  • Develop a strong culture within your team of rapid experimentation, measurement, and iteration.

  • Develop, own and present to senior leadership on key performance metrics around customer acquisition, retention, and usage.

  • Oversee the planning and automation of scalable marketing programs.

  • Collaborate closely with other leaders across the Prime Video organization including in Product Management, Business Intelligence, Design, Engineering to develop customer-obsessed product features and marketing strategies.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Manager Content Acquisition Prime Video Channels

Amazon.Com, Inc.

Posted 6 days ago

VIEW JOBS 1/16/2020 12:00:00 AM 2020-04-15T00:00 Want to change the way people watch TV? We are seeking an experienced Senior Manager, Content Acquisition to expand the selection of video content available for Amazon's customers on Prime Video Channels. This is a unique opportunity to help create the new video landscape. Prime Video Channels is looking for exceptionally talented, bright and driven people. Prime Video is fast becoming one of the major global players in digital entertainment. We are changing the way millions of customers enjoy movies and TV shows through Amazon Prime, new releases for rent or purchase, and subscription through Prime Video Channels. Prime Video Channels, launched in 2015, distributes video channels OTT including HBO, Showtime, Starz, Acorn TV, PBS Masterpiece and many more channels without a cable subscription. Amazon is seeking a savvy and analytical digital content licensing executive to join our Amazon Channels content acquisition team. This individual will be responsible for helping to define and, in turn, execute the content strategy for our Prime Video Channels business in the US. In addition to strong negotiation skills, the ideal candidate will be a critical thinker who has an attention to detail, an ability to juggle multiple priorities, and isn't afraid to roll up their sleeves up as needed. They must have the ability to clearly and concisely communicate thoughts and ideas, both written and verbally, and think outside of their direct sphere of responsibility. This position is located in Seattle, WA. Responsibilities: * Develop acquisition plans, financial metrics, and goals for senior management * Establish and manage strong relationships with content providers at a senior level * Lead all aspects of content licensing negotiations, including content selection, financial analysis, forecasting, and technical requirements * Use data on customer behavior, usage and consumption to inform decision-making * Collaborate with internal teams across all functional areas within Prime Video to execute partnerships (e.g., marketing, public relations, finance, operations, etc.) * Work closely with Prime Video leaders to develop new services and product offerings * Maintain a can-do attitude and willingness and flexibility to solve problems at short notice, using any tools necessary * Prepare and deliver business reviews to senior leaders. Amazon.Com, Inc. Seattle WA

Head Of Marketing, Prime Video Channels (Us)

Amazon.Com, Inc.