Head Of Marketing

Onesignal San Mateo , CA 94401

Posted 2 months ago

When you pick up your smartphone, the first thing you'll see are push notifications - maybe there's a breaking news alert, an HQ Trivia game reminder, a promo from Princeton Review Whatever it is, chances are the message you're reading was sent using OneSignal.

900K+ mobile app developers and companies use OneSignal to send push notifications. We started as a Y Combinator-backed game developer. Our founders were frustrated with existing push notification tools, so we built our own system. It took off like wildfire. Now we help businesses send 6 Billion push notifications every single day.

The company is growing quickly both in terms of revenue and employees. It's a great time to join because we're still early - we've raised a total of $34M from investors including SignalFire and Rakuten Ventures (Techcrunch). And despite our early stage, we have massive market penetration (Source: BuiltWith).

We're seeking a Head of Marketing to help evolve OneSignal's customer funnel, communications, and outbound practice, to supercharge an already existing robust freemium business model.

The role is responsible for building on top of our existing scaled user base, product adoption, brand equity and story with a robust lead generation, nurture and analytical customer lifecycle practice. Your responsibilities will include managing an existing brand and communications strategy, build and execute a demand generation funnel. The role is focused on two objectives -- growing net bookings and the awareness of OneSignal.

What you'll do:

  • Develop and implement multi-channel demand generation strategies to drive high-quality MQLs & SQLs

  • Develop and implement lead nurturing programs to engage/develop prospects in the funnel

  • Closely work with Sales to ensure alignment on strategy, resources, and KPIs

  • Hire and lead a team of marketing professionals responsible for demand generation, events, pr, content and customer marketing. This role inherits a small team.

  • Lead the strategy and execution of all marketing activities with a focus on demand generation and pipeline acceleration programs, leveraging appropriate channels including SEM, SEO, email, content syndication, webinars, events and break-thru programs and nurturing campaigns to drive MQLs

  • Drive account (ABM) strategy and initiatives in concert with sales

  • Inform the development of content marketing, working with stakeholders creating materials (whitepapers, research reports, best practices guides, etc.) to support account engagement, demand generation, and pipeline programs.

  • In time, design our field marketing program to drive high-quality MQLs from events, trade shows, and speaker series. Work closely with our leadership team to drive exposure for the brand. Represent OneSignal at conferences and events; evangelize the solution as a speaker, attendee or interviewer.

Skills and experience:

  • You have strategic and tactical experience within a series b stage startup; experience scaling to $100M+ in revenue a major plus

  • You have deep experience in SMB business; and scaling an automated oriented account-based marketing programs

  • You have a growth and data-driven mindset (testing, measuring, iterating)

  • You have experience with media planning/buying, sponsorships, and SEO/SEM

  • You have strong leadership skills, proven ability to build, motivate and lead a dynamic team

  • You have proven success in launching demand gen marketing programs for B2B SaaS companies

  • You have experience with Salesforce, SF Marketing Cloud, Outreach and other tools to generate, capture, nurture, track and report on leads, conversions, and ROI

  • You have strong analytical and quantitative skills - a passion for driving actionable insights through data

  • You have a passion for technology and a desire to dive in and use innovative, next-generation platforms and tactics to tell our story to the world

  • You bring 10+ years of marketing experience, 5+ years with demand generation in a B2B environment.

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at OneSignal.

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Head Of Marketing