Employment Type Full-Time
Minimum Experience Manager/Supervisor
As a key business leader, the Head of Marketing will embrace and further Anova's corporate, business and marketing goals. With an ability to lead and motivate people, this person will use creative and collaborative tools to execute the big picture while managing the details.
About the Role:
Develop and implement a strategic marketing plan, across industry segments and multiple geographies
Partner with business unit leaders and product development teams to identify markets to pursue and products to develop and promote to targeted markets
Market and/or voice-of-the-customer research skills (able and willing to ask the right questions) to investigate new markets, understand key customers, competitors and share, market dynamics, and threats
Collaborate with BU Leaders, Sales, Product Development on key initiatives
Analyze industry trends and competitive products, sales, and marketing activities
Develop the marketing strategy for new and existing products
Develop and lead Anova's marketing strategy, tactics and programs in support of key growth objectives
Work closely with the sales teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Oversee research of new markets; drive understanding of key customers, competitors
Lead product marketing, value propositioning, competitive benchmarking
Articulate Anova's value proposition in targeted markets
Be a visible representative of the company in the marketplace
Act as the company's public relations director with media
Craft internal communications to Anova employees on a variety of topics
Develop and implement an Anova brand strategy, including purpose & essence
Build market recognition of Anova name and core value to the industries we serve
Ensure consistency of Anova's internal and external branding and messaging
Find creative ways to enhance and strengthen Anova's brand position
Advertising & Promotions
Oversee implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
Manage & develop Anova's website, email outreach, social media, and digital strategies
Create awareness, interest, and actionable leads through development of sales materials, executive presentations, PR, print ads, digital marketing, and tradeshows
Manage social media presence and direct programs to improve social media reputation and recognition
Draft compelling, quantitative case studies and other marketing materials that highlight the impact of our solutions
Bring value-enhancing ideas to the business unit leaders proactively
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Ability to develop and manage operating budget
Excited to manage a globally dispersed marketing team
Excellent interpersonal and negotiation skills with ability to partner with internal and external stakeholders
Works in an open, transparent and fact-based manner
Ability to prioritize tasks and to delegate them when appropriate.
Anova is the leading global provider of Industrial Internet of Things (IIoT) solutions to remotely monitor and manage industrial assets, including industrial tank levels, pressures and temperatures, and predictive maintenance of related industrial equipment. Anova has a proven track record, drawing on more than 30 years of industrial monitoring experience, in the design, installation and maintenance of systems that employ advanced wireless hardware, software technologies and cloud-based analytics. Anova incorporates the DataOnline, Wikon, WESROC, ISA and Silicon Controls brands, and has offices in North America, South America, Europe, Asia and Australia, plus a global network of representatives. With a growing network of nearly 600,000 cellular, satellite, and LPWAN devices, Anova is connecting the industrial world - for better. Additional information can be found at www.anova.com.