Head Of Marketing

This position will provide overall leadership and strategy for the marketing organization. Develop imi branding initiatives around advertising, social media, corporate communications, and public relations.Key Responsibilities:Establish a robust Marketing organization that provides strategy to strengthen the company's market position and achieve desired business goals.Strengthen the organization's market presence in the geographic regions that imi's portfolio of companies operates inActive member of the leadership team

Provide focus on community involvement initiatives

Develop internal communications that recognize company and individual achievements

Enhance social media presence in line with company goals and objectives

Form strategic partnerships that positively influence imi branding

Oversee the coordination of various internal leadership events and programs

Establish e-marketing presence through out the companies footprint

Develop corporate standards for written communication

Ensure the standards of the corporate image is being upheld to a level

Analyze marketing metrics to provide guidance to various functions in the organization

Develop and execute a data driven approach to marketing across a variety of channels including but not limited to digital platforms, emails, and social media.Analyze the success of marketing campaigns and drive marketing decisions based on KPI's and reporting.Bachelor's degree in Business or Marketing10 years of progressive experience in Corporate Marketing and Communications5 years of Managing a Corporate Marketing function

Ability to influence at an executive level

Excellent communication skills

Documented experience with electronic marketing initiatives

Spanish speaking or bilingual a plus