Head Of Marketing

About Continu

Continu is a Modern Learning Management platform used by some of the world's most innovative companies. We believe that workplace learning should be beautiful, social, and deeply connected to the tools companies use. The challenge is that most workplace tools feel like they were built in the 90s, often outdated and clunky and leaving a lot to be desired. That's why Continu exists - to power learning for the modern workplace. We started in 2012 and have quickly been gaining momentum around the world as the #1 Learning Management System. Joining our team means that you're driven, hungry to learn new things, and ready to work on exciting new challenges with a highly collaborative team.

Head of Marketing

Continu is seeking a Head of Marketing to join our fast-paced team full-time. As the Head of Marketing, you will be a strategic leader responsible for developing and executing marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will lead our nimble marketing team and collaborate closely with cross-functional teams to position Continu's award-winning learning management platform as the market leader.

You will be a hands-on leader willing to wear multiple hats to find creative ways to market Continu in a competitive landscape. As Head of Marketing, you'll report directly to the CEO and work closely with Sales, Product, and Engineering.

As a Series A company, your success will be determined by your ability to execute vs delegate as this is a hands-on marketing role with a lot of exciting growth opportunities.

About the role:

• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.

• Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.

• Create and execute demand-generation campaigns to drive customer acquisition, engagement, and retention.

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for all company product releases, ensuring alignment with overall marketing objectives and business goals.

• Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more, as required.

• Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.

• Oversee and contribute to the development of compelling marketing content, collateral, and presentations. Including writing for both brand and product marketing initiatives.

• Assist Sales and Customer Success with competitive and feature talk tracks and collateral to enable our customer-facing teams to articulate our product value.

• Drive thought leadership initiatives, including whitepapers, industry reports, and any relevant speaking engagements.

Requirements for Successful Application:

• 8+ years of B2B SaaS marketing experience, with a proven track record in Series A size companies

• Bachelor's degree in marketing, business, or a related field; advanced degree or relevant certifications preferred

• Strong leadership skills, with experience in building and managing high-performing marketing teams in startup environments

• Strategic mindset with a demonstrated ability to develop and execute marketing strategies aligned with business growth objectives

• Proficiency in analyzing market trends and utilizing data-driven insights for decision-making

• Excellent communication skills for internal team management and external stakeholder engagement

• Experience in brand development and management

• Experience with modern marketing and sales tools including Hubspot, Salesforce, DemandBase, Gong, ChiliPiper, ZoomInfo, and more

• Proven budget management skills and ability to optimize resources for maximum impact

• Adaptability to industry changes and ability to pivot marketing strategies in response to evolving market dynamics

• Innovative and creative mindset with a keen eye for design, coupled with an open ear to absorb market feedback

• Experience working and leading outside resources such as agencies and contractors

Salary & Benefits Range:

• Competitive Salary $150K - 220K On Target Earnings (OTE)

• Continu Stock Options

• Health & Dental Benefits

• 401K Plan

• Apple Laptop & Equipment

• Flexible Vacation Policy and Yearly 'Wellness Week'