Head Of Go-To-Marketing Insights

Dropbox San Francisco , CA 94118

Posted 4 months ago

Head of Go-to-Marketing Insights San Francisco, CA

Company Description

Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to unleash the world's creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, Dropbox has more than 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We're responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

Dropbox is seeking a creative, action oriented, collaborative Head of GTM Insights to drive customer centric decisions. You will develop insights to inform Dropbox's commercial strategy in order to help drive sales growth. You will work with a cross-functional team from product marketing to pricing strategy to growth (inbound sales), and will be involved with crafting marketing & commercial strategy from beginning to end. In this role, you will design, execute and deliver high-impact primary quantitative and qualitative research. This key role requires a strong background in marketing research, with strong analytical and communication skills.

Responsibilities

  • Lead development of the GTM insights sub-team by developing overall best practices for inbound and outbound sales focused research and aligned standards for conducting pricing and packaging research

  • Identify and frame key issues and business questions, in coordination with marketing stakeholders and cross-functional stakeholders such as product marketing, pricing strategy, and design research

  • Design, plan, and resource marketing research projects, leveraging both internal teams and outside vendors

  • Manage vendor selection, ongoing relationships, and project budgets

  • Conduct a wide range of quantitative and qualitative marketing research, including messaging, naming, value prop development, and competitive research

  • Leverage data to inform meaningful insights that drive strategic recommendations and motivate action

  • Communicate and socialize research findings and recommendations to key stakeholders

Requirements

  • Bachelor's degree or equivalent experience

  • At least 10 years of relevant experience in marketing research; experience in tech and/ or CPG are a plus

  • Strong analytical and interpretive skills with the ability to distill copious amounts of data ( qualitative, quantitative, secondary, etc.) into an insightful story with actionable recommendations

  • People management experience

  • Highly collaborative and demonstrated ability to work closely across both marketing and cross-functional teams

  • Experience managing multiple complex projects, numerous internal teams, and a myriad of external vendors

  • Experience leveraging survey tools (i.e. Qualtrics) and Excel

Benefits and Perks

  • 100% company paid individual medical, dental, & vision insurance coverage

  • 401k + company match

  • Market competitive total compensation package

  • Free Dropbox space for your friends and family

  • Wellness Reimbursement

  • Generous vacation policy

  • 10 company paid holidays

  • Volunteer time off

  • Company sponsored tech talks (technology and other relevant professional topics)

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Strategy Insights & Planning Consultant/Consumer & Patient Marketing

ZS Associates, Inc.

Posted 1 week ago

VIEW JOBS 10/9/2019 12:00:00 AM 2020-01-07T00:00 ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that's reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond. ZS's Business Consulting group partners with clients to design and deliver solutions to help them tackle a broad range of business challenges. Our teams work on multiple projects simultaneously, leveraging advanced data analytics and problem-solving techniques. Our recommendations and solutions are based on rigorous research and analysis underpinned by deep expertise and thought leadership. STRATEGY INSIGHTS & PLANNING CONSULTANTS deliver high-quality solutions for our clients. Consultants possess unstructured problem solving skills as well as strong analytic, synthesis and communication skills. Consultants may work on multiple projects simultaneously. As Consultants advance in their career, they specialize in a particular industry, practice area and/or client relationship. Responsibilities: * Work with project leadership to define project scope and develop approach; * Lead project task execution by ensuring progress, organizing project data and coordinating team meetings; * Conduct issue analysis and develop hypotheses on the key client issues; * Design and execute qualitative and/or quantitative analyses to test and analyze hypotheses; * Synthesize findings, develop recommendations and communicate results to clients and internal teams; * Provide thought leadership and innovation within projects and practice areas; * Participate in business development; * Contribute to internal firm activities; * Coach and mentor junior team members. Qualifications: * MBA with bachelor's (and often graduate) degrees with a strong academic record in business, economics, marketing, psychology, physical or life sciences, engineering, applied math, statistics or related fields. Alternately, candidates may possess a PhD in marketing, economics, decision sciences or related field with a business application. In lieu of an MBA or PhD, 5-8 years of relevant work experience may substitute; * Up to 3 years of post-MBA relevant work experience, and 3-5 years of pre-MBA work experience; * High motivation, good work ethic, maturity and personal initiative; * Aptitude for, and enjoyment of, leading and managing teams; * Effective oral and written communication skills that enable personal impact with senior-level decision makers; * Strong attention to detail, with a quality-focused mindset; * Analytic problem solving skills, with a creative and innovative outlook; * Client service orientation. ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable. Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered. ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer. NO AGENCY CALLS, PLEASE. Connect with ZS on social media: * Like ZS Careers on Facebook * Follow ZS Careers on Twitter and Instagram * Follow ZS on LinkedIn for more job opportunities * Subscribe to the ZS YouTube channel * Explore the Life at ZS blog ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS's accolades. ZS Associates, Inc. San Francisco CA

Head Of Go-To-Marketing Insights

Dropbox