Head of Go-to-Marketing Insights San Francisco, CA
Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to unleash the world's creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, Dropbox has more than 12 offices around the world.
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We're responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Dropbox is seeking a creative, action oriented, collaborative Head of GTM Insights to drive customer centric decisions. You will develop insights to inform Dropbox's commercial strategy in order to help drive sales growth. You will work with a cross-functional team from product marketing to pricing strategy to growth (inbound sales), and will be involved with crafting marketing & commercial strategy from beginning to end. In this role, you will design, execute and deliver high-impact primary quantitative and qualitative research. This key role requires a strong background in marketing research, with strong analytical and communication skills.
Lead development of the GTM insights sub-team by developing overall best practices for inbound and outbound sales focused research and aligned standards for conducting pricing and packaging research
Identify and frame key issues and business questions, in coordination with marketing stakeholders and cross-functional stakeholders such as product marketing, pricing strategy, and design research
Design, plan, and resource marketing research projects, leveraging both internal teams and outside vendors
Manage vendor selection, ongoing relationships, and project budgets
Conduct a wide range of quantitative and qualitative marketing research, including messaging, naming, value prop development, and competitive research
Leverage data to inform meaningful insights that drive strategic recommendations and motivate action
Communicate and socialize research findings and recommendations to key stakeholders
Bachelor's degree or equivalent experience
At least 10 years of relevant experience in marketing research; experience in tech and/ or CPG are a plus
Strong analytical and interpretive skills with the ability to distill copious amounts of data ( qualitative, quantitative, secondary, etc.) into an insightful story with actionable recommendations
People management experience
Highly collaborative and demonstrated ability to work closely across both marketing and cross-functional teams
Experience managing multiple complex projects, numerous internal teams, and a myriad of external vendors
Experience leveraging survey tools (i.e. Qualtrics) and Excel
Benefits and Perks
100% company paid individual medical, dental, & vision insurance coverage
401k + company match
Market competitive total compensation package
Free Dropbox space for your friends and family
Generous vacation policy
10 company paid holidays
Volunteer time off
Company sponsored tech talks (technology and other relevant professional topics)
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).