Head Of Global Food Supply Chain Marketing

NSF International Ann Arbor , MI 48103

Posted 2 months ago

To further ensure and grow our Food Safety business, we are currently looking for a Head of Global Food Supply Chain Marketing. In this role, you are responsible for developing a robust and innovative global marketing strategy in the food safety supply chain space, to further expand the business in existing and new geographies and exceeding revenue goals working collaboratively with business leaders and the sales team. As Head of Marketing, Global Food Supply Chain, you will report to the Global Marketing Director, Food Safety who is UK based with a dotted line into the Business Unit leader of Food Supply Chain.

Key Job Responsibilities include, but are not limited to:

  • Develop a global marketing strategy for food supply chain services, with input from market research, the business leader and regional marketing in order to forge comprehensive marketing campaigns and sales enablement tools that are aligned with the NSF brand and drive revenue

  • Develop marketing plans for new product launches relevant to the food supply chain sector

  • Drive account-based marketing activities aligned to sales strategies

  • Own the go-to-market plans and strategic campaigns of the food supply chain products and work with the food country/ field-marketing teams to take ownership so that they understand, adapt where required, execute and report on the results of these

  • Build a one-NSF community liaising between marketing shared services, the sales team and the food supply chain business unit executives

  • Create supply chain value propositions and key messaging for the various client segments

  • Collaborate with the other strategic food marketing heads and food country managers to support the localization and implementation of marketing plans for Americas/ EMEA and Asia

  • Develop and maintain relationships with the shared services functions, for comms/ PR, digital marketing and marketing research for the food supply chain sector

  • Work with the teams to assess online success and relevance as well as identifying and implementing improvements

  • Create an omni-channel approach to marketing existing services in addition to new services

  • Collaborate with outside agencies and contractors to develop relevant content

  • Support the development and implementation of the business unit's strategy

  • Ensure goals and growth strategies are achieved and aligned with customer expectations and the NSF strategy, mission and values

  • Accountable for marketing metrics, results and recommendations of the strategy, plans and campaigns, including monthly reporting, tracking, analysis and quarterly and bi-annual summaries

  • Regular liaison and brainstorming with other marketing managers in Health Sciences, Food and Water as we build best practices across the marketing and sales departments

Education/Experience

  • Minimum Bachelor's degree in marketing, or related field

  • At least 5 years proven track record in developing B2B multi-channel marketing campaigns, preferably in a similar sector-orientated role or global food safety space

  • Knowledge of budget Management: plan and marketing budgets for campaigns

  • Writing: Comfortable with drafting different types of content spanning POVs, client success stories, video scripts/story boards

  • Experience of using customer journey mapping to design, develop marketing activities, programs and campaigns.

  • Strong experience of creating campaign strategies that have delivered ROI.

  • Understanding of brand positioning and how this is integrated into a campaign approach.

  • Ability to build strong customer relationships, understand customer needs and deliver customer-centric solutions aligned with the mission and goals

  • Ability to apply principles of logic or marketing communications theory to a wide range of intellectual and practical problems

  • Ability to make strategic and tactical decisions where limited prior history may exist

  • Demonstrated ability to manage multiple projects and deadlines and to work well under pressure

  • Excellent communicator written, verbal and presentation skills. Excellent knowledge of English is a must for this role and other European or Asian languages are a bonus.

  • Excellent knowledge and use of Microsoft Office suite and use of Sales Force and Pardo is preferred

  • Willingness and ability to travel globally (approx. 20%)

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