Head Of B2B Marketing

Gencove, Inc. New York , NY 10001

Posted 1 week ago

New York or Remote

We are looking for a motivated Marketing professional to support our B2B and Account based marketing approaches. You'll create and execute strategies for Lead generation through content marketing, email marketing social media campaigns, conferences and events. You'll also collaborate in targeted market research based lead generation. This is initially a very hands-on position within an entrepreneurial setting and a great opportunity for a Marketing professional to join a fast growing B2B startup in the genomics and biotech ecosystems.

You will be working directly with the business development, sales and founding team helping us position our brand and software product, and supporting sales within our B2B customer segments. The ideal candidate is highly self-motivated professional willing to work in a fast-paced environment.

Responsibilities:

Collaborate defining and executing our marketing plan and activities to support growth within our different target segments and accounts. Some of the activities include:

Collaborate and work with the scientific team and clients to create content (case studies, articles, blog posts) that helps us demonstrate the value of our technology

Collaborate in lead generation and account targeting strategies for with the BD and sales team

Manage and executing our email marketing strategy and tools

Create and manage a content strategy through different channels, including blogs, publications, website and social media.

Manage and track digital marketing campaigns and performance

Collaborate with business development and external designer team updating our website, and creating sales and general marketing materials

Help us plan and coordinate marketing strategy for industry events and conferences

Help manage media relations and other PR activities.

Requirements

- >3 years experience in SaaS or software B2B marketing

- Experience in with content marketing and email marketing and tools

- Experience briefing designers to create different marketing and sales materials

- Experience using different tools/methods for research based lead generation

- Experience in biotech or genomics is a plus

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Head Of B2B Marketing

Gencove, Inc.