HDL Deputy Editor Social Media & Growth

J2 Global Communications, Inc. New York , NY 10007

Posted 5 months ago

Mashable is looking for an experienced social media strategist to help grow our audience and strengthen engagement on our social platforms. Reporting to the Senior Director of Content Strategy s/he will be responsible for developing and owning our social media strategy. The ideal candidate will have a strong background and expertise in using analytics to inform business strategy and decision making.


  • Leverage original site content for optimization on social platforms and help to manage daily posting across Mashable's social accounts

  • Create social-forward headlines and ensure Mashable's unique editorial voice is applied across all social posts

  • Grow social media traffic to the Mashable website while also expanding the social media fan/ follower base and improving brand engagement on-platform

  • Analyze content and data to deliver key insights/metrics recaps around the success of our social media channels and content

  • Interact with and partner across the Mashable teams including Editorial, Product, Commerce, and Marketing/Sales to build impactful social media plans

  • Setup and manage social partnerships/swaps with outside brands to help grow feeds

  • Maintain existing relationships and develop new partnerships on distributed platforms such as Apple News, Yahoo and Flipboard

  • Pitch story ideas to editorial teams and keep everyone apprised of breaking news and trending topics

  • Keep up-to-date on the latest digital/social media technologies and best practices (i.e. emerging products, platform enhancements and algorithm changes)


  • Proficiency in SocialFlow and CrowdTangle and extracting insights from these products

  • Experience using Adobe Analytics (Omniture) or Google Analytics, Chartbeat, Twitter Analytics, and Facebook Business Manager

  • Experience working across various traffic channels including on-site, search, social, and distributed partnerships

  • Analytical mindset with attention to detail, accuracy and accountability

  • Excellent oral and written communication skills

  • A team player with strong project management and leadership skills

  • Able to multitask in a fast-paced environment with changing priorities

  • 6+ years of experience in social media strategy and management at a digital publisher

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HDL Deputy Editor Social Media & Growth

J2 Global Communications, Inc.