HCP Integrated Marketing Manager, Global Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the HCP Integrated Marketing Manager you will help to strengthen our strategic and executional excellence for our global HCP marketing initiatives programs.

What You'll Work On

• Work with Global Integrated Marketing and Medical Marketing leadership to develop HCP focused strategies in support of area and local market needs, in addition to implementing programs to help tackle barriers and opportunities in driving awareness and education around our core product solutions.

• Support and coordinate the delivery of HCP focused programs designed to drive adoption based on tiered needs of our global markets, identifying new HCP education opportunities and maintain momentum of existing initiatives already in markets.

• Work in partnership with regional and local market HCP marketing counterparts, global Medical Marketing teams, and Medical Affairs and sales teams to drive best in class HCP specific initiates and messaging for major markets.

• Partner closely with key cross-functional team members including regulatory, clinical, medical education and legal/compliance to ensure streamlined processes for product commercialization activities.

• Collaborate with global market insights teams in developing a global body of ongoing market intelligence and analysis to support and inform business planning and strategies for market growth.

• Coordinate and support global trade shows and congress events, together with our regional and global marketing leaders.

• Travel Will be required to do 3 field rides per quarter and attend all project related tradeshows or conferences.

Required Qualifications

Bachelor's Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Preferred Qualifications

• Marketing experience in a medical device or pharmaceutical setting - diabetes experience preferred

• Experience with launching new products in the health care industry

• Demonstrated experience with and ability to manage HCP focused projects in pharma/medical device setting

• Demonstrated ability to manage concurrent, complex and cross-functional projects required.

• Medical Education experience is desired

• Ability to work in a complex and collaborative environment.

• Project planning familiarity.

• Ability to take ownership and accountability for wide-ranging project needs

• Detail focused and outcomes oriented

• Extremely thorough with exceptional organizational skills

• Strong analytical and technical skills, including proficiency in the Microsoft suite of products, especially Excel and PowerPoint Experience using business platforms like VEEVA, Salesforce

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $125,700.00 - $251,500.00. In specific locations, the pay range may vary from the range posted.