Gvp, Corporate Marketing

Gartner Stamford , CT 06901

Posted 6 months ago

Job Description:

What makes Gartner a GREAT fit for you? When you join Gartner, you'll be part of a fast-growing team that helps the world become smarter and more connected. We're the world's leading research and advisory company, achieving consistent double-digit growth by steering clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development as well as unlimited growth opportunities. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

What You Will do:

  • Create, execute and manage Gartner's global marketing strategy to support new business growth goals by creating marketing programs targeted to engage existing clients for upsell/cross-sell and develop new prospects for conversion into clients.

  • Work with Product to create and articulate value proposition messaging to market Gartner products/services in the global marketplace, across all functions (IT, Marketing, Supply Chain, Finance, HR, Sales, Legal) and all size companies (small to enterprise)

  • Work with Research to leverage Gartner existing content into a compelling content marketing strategy without cannibalizing this core asset for Gartner, and continuing to protect Gartner's independence and objectivity.

  • Work with Sales to create, qualify, nurture, and convert high potential leads into clients. Sales is your most important partner to drive new business.

  • Maximize ROI of all marketing spend (people and program $). Gartner is very fact- and data-driven, so analytical decision making around marketing spend investment is critical.

  • Provide motivational leadership to 140 growing to 175+ person global team, with primary locations being Stamford, CT, Arlington VA, and London, UK.

  • Optimize a full set of new business growth $, cost, and marketing ROI KPIs across all marketing programs and tactics.

  • Rigorously evaluate impact of marketing investments to understand link between marketing spend and key business outcomes.

  • Evolve a marketing analytics function to effectively and efficiently measure results.

  • Evolve Gartner marketing from mainly offline (prospects attending events) to on-line/digital (including improving SEO performance of Gartner.com), from outbound (email marketing) to inbound, and from tactical to more strategic.

  • Create a highly engaged, aligned and productive culture. Identify/leverage employee talents, hire/train candidates to fill key positions, set an expectation of excellence, and recognize and mentor high performers.

  • What You Will Need:

  • 15+ years of successful B2B marketing experience, primarily for services companies (data/information services preferred)

  • Prior sales experience preferred, but not required

  • BA/BS in Business, Marketing or equivalent work experience, MBA degree preferred.

  • Extensive experience in marketing strategy formulation and execution, with clear positive results achieved

  • Ability to synthesize complex ideas into simple, concise value statements and core messages to drive increased revenue and increased market awareness

  • Thorough understanding of Gartner products and services, our market (including key competitors), our prospects/customers (especially their needs), and how to effectively reach, engage with, and convert prospects.

  • Expertise to create and execute a strategic communications plan for various stakeholders / audiences, especially in Sales and Product.

  • Demonstrated ability to create quantitative-based business analysis and develop clear business strategies that drive results.

  • Experience working in a functional organization, which is Sales-led

  • Ability/willingness to travel ~50% of the time.

  • Key Traits:

  • Communications: Persuasive, succinct and compelling storyteller

  • Collaboration: Commitment to winning as a team, effective partnership builder

  • Problem solving: Qualitative and quantitative analyst, focus on continuous process improvement

  • Consistent execution: Know the right things to do and execute them effectively and efficiently

  • Agility: Adaptability, flexibility, prioritization, life-long learner

  • Influence: Credibility, followership, high impact

  • Executive presence: Respected personal brand, effective presenter

  • Build great teams: Acquiring, developing and coaching people who deliver strong business results

  • Prioritization: ability to effectively prioritize and make trade-offs in a resource and budget-constrained environment.

Job Requisition ID:33860

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Gvp, Corporate Marketing