The Growth Senior Manager is a leader at building sustainable growth through an integrated lifecycle approach to loyalty and engagement marketing. Reporting into the Director of Growth, the Growth Senior Associate/Manager will own the setup, execution and monitoring of player communication through the most effective channels, including in-game, email and push notifications, as well as manage an ongoing pipeline of UA creatives for our mobile games.
What you will do?
Design and champion our overall strategies and philosophy of integrated lifecycle marketing
Collaborate with product management and technology teams to design a world class platform for mobile game CRM
Own and deliver on KPIs for player retention, engagement, and monetization
Design lifecycle marketing programs that are customized by game, but also drive overall publisher level player optimization
Identify distinct player cohorts and segmentation, working closely with our data science team and develop campaigns/programs based on the segmentation
Collaborate with product marketing and product management teams to drive engagement, re-acquisition, and monetization goals for our top games
Manage and optimize a diverse set of communication channels including: email, mobile push messaging, in-app messaging, social platform messaging and promotion, and re-targeted advertising.
Manage a calendar of game launches and new product updates and the associated due dates for the various marketing deliverables needed for each
Own A/B testing, reporting, and optimization of messaging and campaigns across all applicable channels
Lead project management activities for the marketing of products, both internally cross-functionally and cross-border
Prepare ongoing reporting for senior management regarding marketing performance, including all points of Acquisition funnel
Prepare and manage asset creation and coordination, including detailed creative briefs and in-depth quantitative and qualitative analysis for iterative design, to maximize the impact of ad creative on our user acquisition campaigns
3+ years of online marketing experience with demonstrated success in email marketing, push notifications and/or online engagement programs
Experience in the mobile industry (Games industry experience a plus)
Experience writing copy for marketing campaigns
Strong analytical capabilities with an attention to detail. (Data Mining experience a plus)
Experience with 3rd party Push Notification & ESP platforms
Familiar with project management & related software tools (Jira, Bugzilla, Google docs, Confluence, etc)
Strong project management skills
Previous experience in writing/proofing customer-facing copy
Proven experience conducting quantitative and qualitative analysis for user acquisition, particularly with advertising creative
Previous experience with storefront ASO