Growth Marketing Manager

Postmates San Francisco , CA 94118

Posted 2 months ago

Postmates is on a mission to help people unlock the best of their cities -- and their lives, with an insanely reliable on-demand "everything" network. We're the first and leading on-demand space -- with a fleet of 300,000+ Postmates, the largest network of merchants in the U.S. and a brand that has become a pop culture verb. We're looking for people who aren't afraid to be first -- or eccentric, and who are passionate about creating the new, new.

As Growth CRM Manager, you will own the user journey and channel messaging strategy for all Postmates customers to drive activation, engagement, retention and loyalty. You will take a data-driven approach to creating and optimizing campaigns, automations, A/B tests, segmentation and continual data analysis and experimentation.

What You'll Be Doing

  • Develop strategy and drive execution of campaigns and automations for users across onboarding, engagement, referral and re-engagement programs

  • Build and execute campaigns across email, in-app, mobile and SMS messaging that engages users with our products and drives measurable business impact

  • Create a robust experimentation program that will help us quickly improve our efforts, with statistically significant results

  • Optimize existing marketing campaigns and create new campaigns with A/B tests on subject lines, content, audience segmentation, etc

  • Support the launch of product features and market expansions with engagement campaigns to new and existing users

  • Leverage personalization to deliver the right message to the right person at the right time based on their persona, preferences and behavior

  • Analyze and monitor the impact of programs, using insights to constantly improve

  • Identify opportunities and develop strategies to increase conversions through various channels (email, push, in-app messages, etc.)

  • Run and monitor reports on the various lifecycle marketing initiatives

  • Brief, review and manage content strategy to ensure it stays on brand, delights customers, and contributes positively to our goals

  • Collaborate cross functionally with brand, creative, analytics, product, engineers and merchant teams to align on goals, hit shared targets, and support broader company objectives

What You'll Need

  • 5+ years cross-channel CRM marketing (email, mobile, in-product) for large brands or start ups

  • Deep understanding of complex multi-channel customer lifecycles

  • Experience using engagement platforms like Braze

  • Analytical thinker with experience in tools like Chartio, Google Analytics and mParticle

  • Proven expertise and track record of driving revenue through marketing automation tools to create multi-step lifecycle automation, nurture campaigns, and complex customer journeys

  • Excellent creativity, sense of visual design, customer orientation, and ability to create compelling messages that lead to high-converting messages

Self-starter and able to own various initiatives from start to finish

  • Experience developing and executing A/B tests and translating the results into valuable business insights

  • Outcome driven and comfortable developing long term goals to track and improve performance

  • Experience working in a startup environment that requires flexibility and continuous innovation

  • Ability to collaborate with multiple teams and functions within the company including product, marketing, design and analytics

Excellent written and verbal communication skills

  • Extensive knowledge of various email systems and best practices including dynamic lists, dynamic content, automations, HTML, and CSS
  • Bachelor's Degree or equivalent experience
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Growth Marketing Manager

Postmates