Growth Marketing Manager, New Products

The Team

The Growth Team is in charge of expanding Upstart's reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people's financial lives. We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways.

As a Growth Marketing Manager, you are a proven marketer that thrives working with and leading cross-functional teams to drive momentum and deliver on ambitious goals. The role requires managing by influence, working with and thriving in ambiguity, and driving measurable change.

Position Location

• This role is available in the following locations: Remote, USA

Travel Requirements

• As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; this team meets two to three times per quarter for 2-3 consecutive days at a time.

How you'll make an impact:

• Oversee your product's P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals

• Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success.

• Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion

• Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals

• Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page.

• Plan and manage campaigns and budgets to meet efficiency targets

What we're looking for:

• Minimum qualifications:

• 7+ years of B2C marketing experience with a background in Growth Marketing

• Bachelor's degree in marketing, business, or related field

• Experience driving growth through digital, Direct mail , offline and social channels

• Experience working with and/or managing cross-functional teams

• Proven experience developing marketing plans and campaigns

• Strong project management and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Preferred qualifications:

• Excellent written and verbal communication skills

• Think big mentality with an ability to sell through their ideas

• Highly driven and results-oriented work ethic

What you'll love:

• Competitive Compensation (base + bonus & equity)

• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart

• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings

• Employee Stock Purchase Plan (ESPP)

• Life and disability insurance

• Generous holiday, vacation, sick and safety leave

• Supportive parental, family care, and military leave programs

• Annual wellness, technology & ergonomic reimbursement programs

• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering

• Catered lunches + snacks & drinks when working in offices

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