Growth Marketing Manager (New Business) - Full Time - Hybrid

Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country. We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient. Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.

Experity offers the following:

• Benefits

• Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.

• Ownership

• All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!

• Employee Assistance Program

• This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.

• Flexibility

• Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.

• Paid Time Off (PTO) - Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.

• Career Development

• Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.

• Team Building

- We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.

• Total Compensation

• Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.

Hybrid: Experity offers Team Members the opportunity to work remotely or in an office. While this position allows remote work, we require Team Members to live within a commutable distance from one of our locations to ensure you are available to come into the office as needed.

Job Type: Full time

Compensation: Budgeted between $84,750 - $126,000 dependent upon experience

Responsibilities:

• Strategize, plan, execute, and measure multi-channel campaigns and initiatives aligned with business goals to generate awareness, expand the database, move prospects through the funnel, and acquire new clients using a combination of digital advertising, direct marketing, account-based marketing, social, email, and webinar tactics.

• Own and execute the webinar program to support broader quarterly campaigns, including topic selection, speaker coordination, promotion, moderation, lead follow up plan, and reporting post-webinar.

• Own the account-based marketing program including tactics, metrics, and tools with the goal of expanding the program and generating ROI.

• In partnership with creative services & content, craft audience-centric messaging and materials that effectively communicate the company's value proposition (leveraging impactful SalesLoft/Outreach emails).

• Track and analyze marketing metrics on a weekly basis (responses, leads, MQLs, opportunities, and ROI) to monitor the effectiveness of initiatives, report on KPIs, and provide recommendations for optimization and spend.

• Collaborate with sales to ensure messaging is understood/consistent across channels, content is on target with objectives, and sales and business development teams are enabled for maximum results.

• Work closely with the broader marketing team to align efforts and ensure programs are integrated, operationally feasible, timely, and accurate.

• Develop and monitor budgets to keep expenses within established boundaries.

• Maintain a detailed campaign plan on a quarterly basis, incorporating clear actions/timelines/goals.

• Stay educated on the latest marketing trends, strategies, and technologies.

• Other duties as assigned.

Education and Experience:

• Bachelor's degree in marketing or equivalent combination of education and experience.

• 5+ years successfully designing and executing multi-channel marketing campaigns leveraging digital advertising, email, social, webinar, and/or direct mail.

• Experience owning a pipeline target and a proven track record of driving pipeline and revenue.

• Demonstrated understanding of buyer personas and account segmentation, and mastery in crafting messages to appeal to buyers at each stage of the buyer's journey.

• Proven ability to create and maintain partnerships cross-functionally to achieve business goals.

• Track record of working both independently and in collaboration with others, while thriving in a fast-paced, complex, multi-functional team environment.

• Demonstrated ability to evaluate campaign performance and make optimizations or recommendations based on results.

• Previous experience in SaaS.

Every Team Member Exhibits Our Core Values:

• Team First

• Lift Others Up

• Share Openly

• Set and Crush Goals

• Delight the Client