Growth Marketing Manager, Google Play

XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: Atlanta, GA, USA; Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 5 years of experience in growth, digital marketing, and/or product marketing.

• Experience managing cross-functional and/or cross-team projects, including senior executives and product or engineering teams.

• Data-driven marketing experience driving A/B testing and optimization, and analyzing metrics and user insights to strategize, develop and optimize campaigns.

• Experience launching marketing solutions and testing channels to reach key audiences.

• Experience creating marketing campaigns through creative, design and copywriting.

Preferred qualifications:

• Experience partnering closely with multiple product and engineering counterparts to develop new marketing capabilities and influence decisions.

• Mobile, e-commerce, and/or digital entertainment experience.

• Experience designing from scratch, then launching and scaling out global programs that drive conversions.

• SEO and Social Marketing channels experience.

• Deep interest in the behavioral economics behind user decisions, as well as market-specific needs and nuances.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Manager, you turn browsers into buyers by creating awareness and excitement around promotional offers through multiple marketing channels.

You work well with cross-functional partners across Product Managers, Engineering, UX, and more, by bringing strategic marketing experience and strong analytical skills to build scalable programs that meet the needs of our users. You will use data and experimentation to drive growth, with testing and iterating in your DNA.

Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.

The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead the strategy, planning, and execution of global Growth Marketing campaigns to drive acquisition and engagement.

• Develop insights (user flows, growth models, etc.) to identify opportunities that feed into our business strategies.

• Build strong relationships and partner closely with product management, engineering, marketing, merchandising, partnership, and designer teams to deploy targeted, impactful campaigns in line with program KPIs.

• Devise and execute testing strategies to improve engagement, proactively evaluate and present results of your programs, and make recommendations.

• Reinforce our voice in cross-channel promotional and educational campaigns that span the Play store, emails, and notifications, and conceptualize creative solutions to automate content sourcing and delivery.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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