Growth Marketing Manager

Credit Karma San Francisco , CA 94118

Posted 3 days ago

  • Own entire channels and strategies - you own the ideation, prioritization, & execution of all marketing optimization levers

  • Manage Facebook, Mobile/Web Display, SEM, & other media channels

  • Generate personalized media strategies that leverage data science

  • Drive creative strategy, partnering across organization to impact landing page generation, multivariate testing, and automation of marketing infrastructure

  • Develop processes and frameworks that will scale with a growing organization

  • Work cross functionally - you will be a primary point of contact for product, engineering, creative, design, finance, and analytics in a collaborative team environment

  • Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

Our Ideal Candidate

  • 3 to 7 years of online marketing experience

  • Has demonstrated step-function growth and improved efficiency of marketing channels

  • Can drive overall marketing strategy from forecasting, budgeting, and planning--to resource allocation, prioritization, campaign execution, optimization, and reporting

  • Has demonstrated tactical excellence in at least one of the following acquisition channels: Display Prospecting, Display Retargeting, Paid Social (Facebook, Instagram, etc.), SEM

  • Proficiency with SQL/BQ and Looker

  • Advanced Excel user

#LI-MC1


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Growth Marketing Manager

Credit Karma