Growth Marketing Manager

Job Description

At Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

We are seeking a skilled and highly motivated Growth Marketing Manager (IC)with proven experience in software demand generation and campaigns marketing. This will be a virtual role. This position is responsible for creating and executing full-funnel demand generation campaigns to accelerate growth within our high-profile Boeing Digital business. You will build and execute marketing plans that create market excitement, showcase customer value and generate pipeline. Proficiency in demand gen, account-based marketing (ABM), lead management, digital marketing, and revenue attribution are essential.

Position Responsibilities:

• Develop and implement comprehensive demand generation and account-based marketing strategies aligned with business objectives to drive pipeline and bookings growth.

• Partner with Sales and Marketing teams to ensure alignment and integration of demand generation efforts with overall business goals.

• Lead the creation and execution of integrated marketing campaigns across a variety of channels to drive engagement and conversions.

• Utilize data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness.

• Build effective stakeholder relationships across sales, product marketing, customer success and partners to launch an integrated, prioritized, GTM plan in the regions.

• Create a content strategy and development plan for demand generation assets that support pipeline goals

• Implement channel attribution models to measure the contribution of each marketing channel to conversions and revenue.

• Monitor and optimize lead flow across the marketing technology stack, CRM and sales follow up.

This position has been identified as a virtual opportunity and will not require the selected candidate to relocate.

Employer will not sponsor applicants for employment visa status.

Basic Qualifications (Required Skills/Experience):

• Experience in B2B demand generation, preferably in the technology or SaaS industry, with a track record of driving measurable results.

• Understanding of lead nurtures, lead progression, lead scoring and sales follow up.

• Experience building targeted, complex, multi-channel campaigns that result in pipeline.

• Proficiency in data analysis tools and techniques to measure and optimize campaign performance.

• Proven ability to inspire cross-functional teams to achieve ambitious goals in a fast-paced environment.

• Manage budgets and forecast spending with a focus on maximizing returns and fueling growth.

• Strong strategic mindset with the ability to develop and execute complex demand generation strategies that drive business growth.

• Excellent collaboration and communication skills with the ability to work effectively across teams and influence stakeholders at all levels.

Preferred Qualifications (Desired Skills/Experience):

• Experience managing global programs

• Proficiency in marketing technology platforms, notably Salesforce Marketing Cloud, Salesforce CRM, and 6sense.

• Innovative thinking with a creative approach to campaign development and problem-solving.

• Knowledge of Google AdWords, including keyword research and ad copy creation

• Creation of content strategy and development planning.

Typical Education & Experience:

Education/experience typically acquired through advanced technical education (e.g. Bachelor) and typically 14 or more years' related work experience or an equivalent combination of technical education and experience (e.g. PhD+9 years' related work experience, Master+12 years' related work experience, 18 years' related work experience, etc.). Preferred but not required.

Relocation:

Relocation assistance is not a negotiablebenefitforthisposition. Candidates must live in the immediate area or relocate at their own expense. This is a virtual role.

Drug Free Workplace:

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.

"At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications, as well as market and business considerations.

Summary pay range: $150,450.00-$203,550.00

Applications for this position will be accepted until July, 12th, 2024

Export Control Requirements: Not an export control position

Equal Opportunity Employer:

Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

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