As Growth Marketing Manager, you will be accountable for driving long-term growth, short-term experimentation and in-quarter results in acquisition, retention and winback for the Consumer, Small Business and Education segments of the $5B Creative Cloud business. You'll help build and operate a scalable, predictable and repeatable growth process and be part of a growth team with accountability for marketing channels including email, in-product surfaces, and push notifications. In addition, you will contribute to broader cross-functional campaigns and experiments in collaboration with the Go To Market, Paid Media, Web and Lifecycle Marketing teams.
Translate business goals and opportunities into quarterly and annual growth marketing plans, with the ability to self-manage your performance versus targets
Drive high-velocity experimentation and automation output, while sustaining and optimizing batch and blast campaigns that support promotions, launches, seasonal campaigns and evergreen nurture/conversion
Be a subject matter expert in your funnel, customer motivations/blockers and the value proposition of our products through partnership with analysts, researchers and cross-functional partners
Work with creative and production agencies on execution and deployment of multiple projects per week
Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact
Contribute to weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on dashboards, ad-hoc analysis, and deep dives
Iterate on and implement test winners worldwide, working with regional partners on localization and roll out
Collaborate with peers on cross-funnel or cross-channel opportunities and provide insights that fuel growth across the entire business
BA/BS degree with 5+ years experience in marketing, B2C or SaaS experience preferred
2+ years growth marketing or testing and optimization experience
Customer-centric strategic mindset
Rigorous and repeatable prioritization framework that ensures business impact at scale
Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
Experience in email or performance marketing with a preference for growth marketing expertise
Strong knowledge of Microsoft Office
Ability to learn new technologies, products, or systems quickly
Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action
Ability to work effectively within a team in a fast-paced, growth environment
Ability to organize and prioritize multiple projects and deadlines with minimal oversight
Strong written and verbal communication and problem-solving skills with an impeccable eye for detail
At Adobe, you will be immersed in an exce
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
Adobe Systems Incorporated