Growth Marketing Analyst

Upstart San Mateo , CA 94401

Posted 2 months ago

About Upstart

Upstart is the first lending platform to leverage artificial intelligence and machine learning to price credit and automate the borrowing process. Upstart has unparalleled credit performance and the industry's highest consumer ratings. Upstart has grown ~3X in 2018 and originated more than $4.3BN in its lifetime. 65% of its loans are fully automated and Upstart is the only alternative lender to have received a No-Action Letter from the CFPB, validating its use of alternative data and advanced machine learning approaches in underwriting.

About the role

The growth team is in charge of expanding Upstart's reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people's financial lives.

A growth hacker in spirit, you will take on the most analytical and strategic questions facing the growth team today. You'll create compelling stories, drive strategies, and uncover new opportunities by diving into numbers head first to support our two largest and most influential channels: direct mail and partnerships. Using SQL and R/Python/Excel, you will independently tackle some of Upstart's core analytics questions to drive the direction and strategy for Upstart's growth.

You're not afraid to jump into the details and are motivated by solving big analytical problems. You thrive on thinking from first principles in ambiguous situations and are excited by drawing answers from large datasets. You're excited about designing multivariate tests and analyzing their results. When you're not heads down in your latest analytics project, you're discussing growth and funnel opportunities with channel leaders, presenting metrics to top external partners, and presenting findings to our executive team.

What you'll do

  • Work closely with channel leads to drive high visibility analytics projects, with topics ranging from channel optimization, targeting, experiment design including multivariate creative testing and spending decisions

  • Continuously identify opportunities for improved channel growth and lead the development of data-driven channel strategies

  • Own the data, analytics, and reporting to empower the growth team and guide business decisions

  • Present succinct analysis to external partners as well as business leaders and executives at Upstart

What we're looking for

  • Comfort working as a "full-stack" growth analyst to scope projects: ability to write and functionalize code, design and run tests, surface and visualize results, monitor outcomes, and present succinct strategies as a result of analyses

  • High proficiency in SQL and working knowledge in at least one scripting/statistical language (R, Python preferred)

  • Logical and structured thinking to handle ambiguous questions with ease

  • Ability to communicate findings clearly to both technical and non-technical audiences

  • 1+ years of experience in analytically-driven roles (analytics, consulting, finance, etc.)

  • Developer experience in Looker is a strong plus

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Growth Marketing Analyst