Growth Marketer

About Us:
We build innovative consumer software. In just two years, we’ve sold one company (a podcast player) and
have another for sale (a Chinese chess site). Our current projects include:

● A dating app launched in Boston in May, 2024.

● A travel influencer platform.

● Event invitations and photo albums website.

● Group calendaring platform.

● Social gaming with live video platform.
About the Role:
We are seeking a dynamic and experienced Marketing leader to spearhead our marketing efforts across our
diverse portfolio of consumer technology startups. The ideal candidate has a proven track record of taking
products from the “0-1” stage successfully (0-1M users).
Responsibilities:

1. User Acquisition (60-70%):

○ Develop and execute strategies to acquire high-value users.

○ Provide feedback to product managers and designers to enhance consumer value propositions
and drive virtual growth features.

○ Collaborate with consultants on digital marketing efforts to ensure cost-effective user
acquisition.

○ Utilize social media and influencer programs to grow product awareness and engagement.

○ Innovate and implement growth hacking techniques.
2. Brand Clarity (15-20%):

○ Ensure absolute clarity and consistency for all our brands.

○ Work with a talented copywriter consultant to refine key messaging across products and
websites.

3. Market Research and Competitive Analysis (5-10%):

○ Conduct market research and analyze competitors to inform marketing strategies.
4. Usability Testing (5-10%):

○ Participate in usability testing sessions led by our product team to understand customer
interactions and identify improvement areas.

5. Customer Support (5%):

○ Engage in email customer support to gain insights into customer experiences and feedback.

Requirements:

● Proven experience in leading marketing efforts from the 0-1 stage.

● Exceptional writing and communication skills.

● Creative, high-energy, positive, fun, confident, and humble personality.
Compensation and Benefits:

● Competitive salary and benefits package, including health insurance, retirement plans, and paid time
off.

● Opportunities for professional development and career growth.
Our Culture:
We foster an inclusive, innovative, and collaborative work environment. We value creativity, passion, and a
drive for excellence. Our team is dedicated to building impactful consumer software and making a difference in
the tech industry.
Tools and Technologies:

● Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management
tools, CRM software) is preferred.
Diversity and Inclusion:
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive
environment for all employees.
Application Process:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and why
they are a good fit for this role.
Workstyle:
Join a passionate and innovative team where you’ll have the opportunity to work on a variety of exciting
projects and shape the future of consumer software.
We use zoom a few times a day. We are heavy email users, and you’re expected to stay up to date on email
and to be responsive, usually answering the same day. The product/engineering teams also use Slack.
We are heavy users of Google documents. We often discuss a concept as a team and then someone writes up
a spec the same or next day for the team to review.
Our designers use Figma.
Our engineers are largely located at our partner Arbisoft.com in Pakistan. We have worked with them for 15
years across multiple companies. As the marketing leader, you won’t need to regularly be working with the
engineering teams, but note that our product managers/designers are US-based.
We believe in very small teams. Meetings where decisions are to be made are often attended by just the few
closest persons to the decision.
We are extremely action-oriented.
Location:
We are a virtual company, but we try to meet in person in Boston about once a week. Ideal candidate will be
located in the Boston area, or, someplace convenient to spend about a day a week in Boston, or a couple days every two weeks.