Growth Lead, Marketing Automation, Ads Marketing

Google Inc. San Francisco , CA 94118

Posted 2 months ago

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience
  • 5 years of expertise in paid, owned, and/or earned media

Preferred qualifications:

  • Master's or advanced degree in Marketing, Management Information Systems, Statistics, Math, a related discipline, or 5 years of relevant experience with a quantitative focus

  • Experience shaping product features and user growth strategies across multiple media channels, such as web, mobile, and email

  • Excellent analytical thinking and problem solving skills

  • Excellent verbal and written communication skills, with the ability to represent and influence discussions involving quantitative concepts and data-based stories.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Think with Google is a global multi-disciplinary team of data scientists, designers, writers, marketers, researchers, and engineers working within Google Marketing tasked with shaping and delivering-seamlessly and in real-time-the consumer, industry, and marketing trends and insights that our advertising clients need to grow their business. Through our websites, products, and growth marketing programs, we engage marketers around the world, and share real-time insights, data, and trends from Google.

In this role, you will manage Think with Google's growth across multiple tools and content properties. Partnering with analytics, engineering, editorial, and marketing teams, you will provide the analysis, insights, and recommendations to improve our user experience and content, and grow monthly active users (MAUs) and engagement rates. As a growth marketer, you'll lead the thinking on where we should invest across paid, owned, and earned media, build and execute campaigns, and generate insights to influence important business and product decisions.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Lead growth for Ads Marketing's go-to-market channel - Think with Google

  • Create roadmaps for reporting on growth channel performance in partnership with analytics and engineering team

  • Partner with cross-functional and regional leads to define, implement, and track consistent global KPIs for user acquisition, retention and engagement on Think with Google sites and tools

  • Own our cross-promotion strategy, including owned and operated surfaces, email, notification and media by partnering with teams across Ads Marketing and Center of Excellence.

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Growth Lead, Marketing Automation, Ads Marketing

Google Inc.