Growth Content Manager - Contractor

Pollen (Formerly Known As Verve) Los Angeles , CA 90001

Posted 2 weeks ago

At Pollen, we have built a network of the top lifestyles, entertainment and travel advocacy brands. We have built a network of brands answering multiple user needs across the globe.

If you are entrepreneurial, love creating high-quality content and see the result of your work driving business success, apply, and help us take these brands to the next level.

As Website Content Manager, you will report to the Lead Product Manager of Growth, and will work closely with our SEO manager, growth, brand marketing, business marketing and design teams to create, plan and execute a web content strategy.

What you will do in the first 12months

Ensure content and pages are created, maintained and updated at all times: (first month)

  • Take ownership of the websites content backlog, grow and prioritise it
  • Conduct content audits to identify and document gaps and redundancies in the sites content and influence teams to get the necessary copy or assets within a clear timeline
  • Implement and edit web copy; source, commission and sometimes edit web assets
  • Report websites technical problems to product/engineering support

Develop and communicate an effective web content strategy: (first 2 months)

  • Create a web content strategy working closely with Brand marketing, B2B and Growth teams
  • Produce maps and visualisations of the site to help staff understand the structure and function of our websites
  • Implement and manage content processes for people to produce or update content

Optimize website pages for growth: (within 6 months)

  • Analyse data to learn how users interact with our sites and build an experiments backlog for Landing Page conversion optimization (CRO)
  • Survey users and hold focus groups to learn about how they view our sites working closely with UX and Design

Requirements

  • Highly organised, with the ability to work on multiple projects at once
  • Strategic, able to coordinate the work of others, research & collate information from different sources
  • Experienced with Wordpress
  • Logical and analytical, with a high attention to details and the ability to spot patterns, gaps and repetitions in web content
  • Able to communicate confidently and clearly with a variety of stakeholders
  • Preferred: An excellent writer and editor, with good spelling and grammar and the ability to adapt to house styles
  • Preferred: Technically minded, with an understanding of HTML, CSS, JavaScript and other web technologies
  • Preferred: experience with analytics tools such as Google Analytics, Optimizely, Looker

Benefits

About us

Pollen is an international scale-up and the world leader in word of mouth sales, changing the game in live music, live sport and travel. Having closed out $60m in funding from world class VCs, we are expanding rapidly on both sides of the Atlantic.

Our marketplace enables festival and concert giants such as Live Nation and Universal Music group, to revolutionise fan interaction and convert their fans into their strongest sales channel. With 35,000 active ambassadors globally, we have recently moved into sports, with product launches in North America set for the NBA, NFL, NHL and MLS. Our travel business is already the market leader across North America and has allowed us to tap into an increasingly larger share of an $800m market.

Were scaling quickly and boast very high talent satisfaction scores which we put down to our innovative culture, focused entirely on self development and empowering you to work in a way that enables you to deliver the best results. We want you to work at your happiest so take us much holiday as you need, choose your own hours and which meetings you attend. We also invest heavily in coaching with a focus on both individual growth and self awareness, and as a way of creating high performing teams.

With well-established HQs in London and Los Angeles, we now also have offices in Las Vegas, Toronto, San Clemente and Wroclaw with more on the horizon.

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VIEW JOBS 10/7/2019 12:00:00 AM 2020-01-05T00:00 <p>At Verve, we have built a network of the top lifestyles, entertainment and travel advocacy brands. We have built a network of brands answering multiple user needs across the globe.<br></p><p>If you are entrepreneurial, love creating high-quality content and see the result of your work driving business success, apply, and help us take these brands to the next level.</p><p>As Website Content Manager, you will report to the Lead Product Manager of Growth, and will work closely with our SEO manager, growth, brand marketing, business marketing and design teams to create, plan and execute a web content strategy.</p><p>What you will do in the first 12months</p><p>Ensure content and pages are created, maintained and updated at all times: (first month)</p><ul> <li>Take ownership of the websites content backlog, grow and prioritise it</li> <li>Conduct content audits to identify and document gaps and redundancies in the sites content and influence teams to get the necessary copy or assets within a clear timeline</li> <li>Implement and edit web copy; source, commission and sometimes edit web assets</li> <li>Report websites technical problems to product/engineering support</li> </ul><p>Develop and communicate an effective web content strategy: (first 2 months)</p><ul> <li>Create a web content strategy working closely with Brand marketing, B2B and Growth teams</li> <li>Produce maps and visualisations of the site to help staff understand the structure and function of our websites</li> <li>Implement and manage content processes for people to produce or update content</li> </ul><p>Optimize website pages for growth: (within 6 months)</p><ul> <li>Analyse data to learn how users interact with our sites and build an experiments backlog for Landing Page conversion optimization (CRO)</li> <li>Survey users and hold focus groups to learn about how they view our sites working closely with UX and Design</li> </ul><p><strong>Requirements</strong></p><ul> <li>Highly organised, with the ability to work on multiple projects at once</li> <li>Strategic, able to coordinate the work of others, research &amp; collate information from different sources</li> <li>Experienced with Wordpress</li> <li>Logical and analytical, with a high attention to details and the ability to spot patterns, gaps and repetitions in web content</li> <li>Able to communicate confidently and clearly with a variety of stakeholders</li> <li>Preferred: An excellent writer and editor, with good spelling and grammar and the ability to adapt to house styles</li> <li>Preferred: Technically minded, with an understanding of HTML, CSS, JavaScript and other web technologies</li> <li>Preferred: experience with analytics tools such as Google Analytics, Optimizely, Looker</li> </ul> Pollen (Formally Know As Verve) Los Angeles CA

Growth Content Manager - Contractor

Pollen (Formerly Known As Verve)