DDB SF is the western-most outpost of DDB's global network. We like to think we embody the entrepreneurial, experimental and techy ethos of San Francisco, couched in the tradition and recognition that comes with the DDB name. Our clients reflect that: Energy Upgrade California, Norton, HiRoad and VMWare.
At DDB, we believe Creativity Is The Most Powerful Force In Business. Our job put simply is to help our clients make intuitive leaps they couldn't make alone that help them grow beyond their wildest dreams.
The person we are on the hunt for will lead all strategic efforts (creative strategy, media briefs, communications strategy, etc.) on one of our larger accounts in addition to Communications Strategy across the office. They will bring a balance of strategic rigor and direction to campaign architecture, media implementation and push for entertaining and innovative executionsof creative platforms (e.g. Snicker's You're Not You When You're Hungry or RedbullGives You Wings).
The Group Strategy Director is an expert in building brands that impact culture, drive business and create emotional resonance with consumers. This person is a nimble strategic thinking that "knows enough to be dangerous" about all parts of the marketing mix, but specializes in partnering with creatives to create unexpected work that has an outsized impact in the market.
In its simplest terms, this position is about proving that Creativity is the Most Powerful Force in Business.
Has an ambition for the brands we lead, and a plan for how to get them there
Inspires original creative ideas among every team member (creative, account, clients, partner agencies)
Stays engaged in the crafting and selling of ideas, always finding ways to make the work better and more impactful
Evangelizes insights and POVs to trigger original creative ideas among every team member in every aspect of a brand's behavior
Leverages client trust to help take business-appropriate risks and knows where any given assignment fits into overall strategy
Collaborates with Creative Department to ensure creative product is the highest quality, meets client objectives and leads the category
Uncovers opportunities to maximize current marketing plans, engage customers in new ways, and increase customer loyalty through integrated communications solutions
Encourages the exploration of innovative ideas, including non-traditional media options
Feels as comfortable writing headlines and commenting on directors treatments as they do crafting comms plans and running focus groups
Develops innovative consumer insight(s) for specific client's brand issue
Makes the strategic choices necessary to give clear and single-minded direction for all of the brand's actions
Works to keep simplicity and focus over time always with an eye toward creative output (no stratetegy for strategy's sake!)
Synthesizes large amounts of data into actionable insights
Always exploring new ways to understand how effective we are, from forming KPIs to working with clients on research and testing approaches
Able to translate client feedback into actionable creative guidance, in real time
Develops projects / white papers that improve the quality of the agency's work and publishes these as appropriate
Knowledge & Skills
Strong understanding (how to use, strength and weakness, etc.) of tools that allow us to understand the effectiveness of our work. Cross-pollinates ideas from new sources including consumer understanding, wider trends and forecasts and internal DDB tools and resources
Shares best practices with internal and client teams as well as DDB Network via DDB Connect
Networks with internal experts and industry contacts to keep informed of trends and issues affecting the client's business
Stays current on as much relevant research as necessary to keep clients' brands and agency's reputation ahead of competitors
Consults to clients on marketing sciences, and engages marketing scientists when necessary
Relationships / Communication
Develops excellent relationships with Client Marketing Director and other senior managers within the client organization
Is the senior strategist in the development, with the client, of long-range brand planning and annual communications plan
Brings the team together by creating shared thinking about our brands and our consumers
Provides a POV (verbal and written), which is so persuasive and inspiring, it, can convert a skeptic on the team to an advocate
Is the advocate for the single minded strategic idea with all partners
Delivers compelling presentations and facilitates internal and client meetings
Is equally passionate about "better results" as "better ideas"
Creates an environment for continuous learning to ever increase the effectiveness of our solutions across all media channels
Generates a high level of passion among the entire team
Displays empathy and decisiveness
Keeps an eye out for good talent, knows what makes a strong DDB employee
Rewards and motivates people allowing them to step up and encouraging them to lead their own career development
Leads team to establish appropriate measures of success and criteria for judging performance
8+ years experience as strategist on global brands, preferable at creatively-driven agencies
Has the proven ability to create consensus and strategic direction from multiple opinions
Has proven examples of idea generation that created winning brand strategies. Is able to employ both imagination and rigor to take an idea from good to inspiring
Exhibits intense curiosity about human nature and the world we live in. Is observant, open-minded and receptive to new experiences from which he/she can learn
Has a reputation for being able to tap into the minds of others learns about attitudes, opinion, interests and motivations from multiple audiences
Has consistently displayed an understanding of the methods and procedures commonly used in advertising and marketing research that have provided a foundation for drawing valid conclusions and implications from client studies.
DDB is an equal opportunity employer (EOE). We strongly support diversity in the workforce.