Group Director- Marketing Science

Mindshare Usa, LLC Albany , NY 12201

Posted 2 months ago

Summary:

A minimum of eight years' experience preferred; the Director leads a team of analysts and data strategists to develop cross-media measurement strategy for brands across multiple verticals. This individual should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and represent these offerings to clients.

The Director is responsible for ensuring thought leadership on all clients, and for guiding the direction and development of the Marketing Sciences group.

Responsibilities:

Primary responsibilities revolve around leading a team to develop and execute industry-leading measurement strategies:

  • Establish overall approach to data strategy with given clients, including the ability to see growth potential within existing accounts

  • Oversee the design and management of research projects

  • Use foresight to build and provide value to client

  • Develop and maintain all client relationships

  • Ensure that all clients have a long-term Measurement Roadmap in place, leveraging best-in-class internal and external tools

  • Ensure appropriate staffing levels against staff plan

  • Effectively articulate the applications of media research tools and resources

  • Provide staff with all the necessary tools and training to improve upon existing expertise

  • Ensure client service teams have fully optimized their media plans and developed rich and well thought out campaign strategies

  • Write POVs on industry topics

  • Support new business pitches

Systems & Tools:

Experience with most of the following tools required:

  • Data Visualization: Tableau, Omniscope, PowerBI

  • Web Analytics: Omniture, Google Analytics, Webtrends

  • Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas

  • Syndicated Measurement: com

Score, Nielsen, Compete

  • Ad Effectiveness Research: com

Score, Millward Brown Digital, Dimestore, Vizu, Research Now

  • Microsoft Office: Excel, Word, PowerPoint

  • Familiarity with SAS, SPSS, R, Python a plus

Qualifications:

  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred

  • Minimum of eight years' experience preferred

  • Experience managing a mid-to-large size team

  • Strong analytic and problem solving skills

  • Excellent written, oral, and presentation communication abilities

  • Ability to foster collaborative relationships with other cross-functional teams

  • Ability to manage and prioritize competing projects and deliverables

Mindshare is an EEO/AA Employer, M/F/D/V


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Group Director- Marketing Science

Mindshare Usa, LLC