Group Copy Supervisor FCB Health (Ms) HCP

FCB Global New York City , NY 10008

Posted 10 months ago

JOB SUMMARY

The Group Copy Supervisor (GCS) is responsible managing all aspects of copy and related data for his/her accounts. The GCS is the brand leader who solves strategic and creative issues with the client while enhancing the client's confidence in the agency.

The VP GCS is capable of producing original, unusual, top-quality creative ideas across all assignments. The VP GCS must supervise and mentor junior writers while simultaneously managing a heavy workload.

ESSENTIAL FUNCTIONS

Strategic Thinking

Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured.

Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.

Creation and Execution

Develop smart, single-minded ideas that are on strategy. Skillfully produce work across all channels.

Work collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

Execution

Review and direct creative materials with partners

Creative Strategy

Evaluate creative strategy and execution of all new work

Cross-functional Collaboration

Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

Medical Content

Analyzes and creates supportable content, revising, rewriting, and reorganizing for clarity, comprehension, logic, structure, flow, and appropriateness for audience and project type and within regulatory guidelines. Works directly with copy and scientific/medical staff to ensure content/claims can be substantiated by supporting clinical studies. Prepares annotations and references for medical/legal/regulatory submissions as needed.

Client Management

Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction

Staffing

Align with creative leads to understand and support staffing needs

JOB DUTIES & RESPONSIBILITIES

Comments

Strategic Thinking:

Explores/develops/produces innovative and visually fresh concepts, in partnership with copy and account team, appropriate to the client's marketing strategy within stated deadline and budget.

Brings knowledge of clients' products, their marketing objectives, and the promotional activities of similar or competitive product campaigns.

Develops the creative rationale for each visual idea and its intended message.

Defends strength of ideas while remaining open to alternatives and future directions that may be deemed more effective.

Keeps current on the latest award-winning advertising, film and graphic techniques, industry trends, plus media and technology innovations.

Incorporates and/or explores clients' responses to presentation; creatively resolves questions and concerns.

Execution:

Conduct additional background research as necessary.

Review copy with supervisor and account management to develop dynamic and ownable concepts.

Writes content that is clear, concise, creative, and supportable.

Commands the writing, data, and conceptual direction for the account.

Relationship Management:

Develops strong client relationships through participation in market research, presenting creative concept development, and strategic direction.

Develops innovative solutions to team concerns should problems arise.

Supervises and mentors junior writers; develop the writers to effectively contribute to the agency; follows up to ensure goals are met through encouragement and constructive feedback and provides direction as needed.

Works with colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.

Business Management:

Communicates openly and collegially.

Exhibits excellent presentation skills.

Demonstrates the ability to hire and retain highly capable people while fostering diversity and career development.

Conducts performance reviews and salary reviews in a timely fashion.

Demonstrates full understanding of Vantage/billing process and timely reporting of hours.

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

Marketing, Advertising, Communications, or Related Field

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED
7 years

Marketing/Advertising Business

KNOWLEDGE & SKILLS

Word Text Programs

Solid knowledge of word text programs

COMPETENCIES

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Quality Orientation

Sees details, grades them against a pre-set standard and identifies flaws to monitor the quality of work and make any necessary improvements

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view

Organization

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

Prioritization

Sets and manages priorities judiciously

Problem Solving

Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them

Collaboration

Ability to work effectively in a team environment to build and foster collaborative environment

Managing

Delegates responsibilities and fosters a collaborative environment to work with others

Interpersonal Skills

Is able to establish and maintain rapport and build relationships with another

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.



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Group Copy Supervisor FCB Health (Ms) HCP

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