Group Account Director

Imaginuity Dallas , TX 75201

Posted 4 weeks ago

Group Account Director

ABOUT IMAGINUITY

Imaginuity is the integrated agency that delivers transformative results for its clients. The agency's proprietary AdScience customer data platform optimizes cross-channel marketing programs that drive both new customer acquisition and retention across traditional and digital media. Headquartered in Dallas, Imaginuity provides integrated marketing services throughout the entire customer journey, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.

ABOUT THE POSITION

You are the head of the account team leading them to be the experts in the clients' business. The Group Account Director is responsible for managing their account team and ensuring they are shaping and delivering effective strategies and marketing programs that deliver transformative results for the client. You inspire your team, clients, and colleagues to great ideas and delivery of great work. You are the face of the agency, embodying and representing our reputation and work both internally and externally. You push the Agency to deliver beyond the "ask" and are forward-thinking, leading the client and the agency team to greater and greater results.

KEY ACCOUNTABILITIES

  • Manages the oversight and development of strategic plans to maintain and grow our customer relationships and revenue

  • Leads account teams in partnering with customers to understand their business needs and objectives

  • Effectively communicates the value proposition of our services and teaches others to do the same

  • Consistently forecast client's needs and delivers innovative ideas and strategic leadership on new mission critical initiatives

  • Serves as a member of the agency's leadership team coordinating processes and practices with other department leads to grow the agency and ensure collective success

KEY RESPONSIBILITIES

  • Partners with department leads to create innovative ways to impact the client's business results

  • Understands the business model and key drivers of the client's success

  • Leads the development of account management team's marketing communications plans, (coordinating with the strategy team as needed) ensuring plans are strategically sound and imaginative

  • Partners with Planning leadership to ensure account and planning teams are working together to form insights into the category, competitive environment, brand health and customer needs

  • Relentlessly applies insights across the business and drives the team to do the same

  • Works continually to maximize marketing results and create new opportunities

  • Inspires team to deliver work that is breakthrough, strategically sound, impactful and transformative

  • Serves as a continuous advisor to your team to ensure everyone executes the work effectively and smoothly and serves as point of escalation for both internal teams and clients in solving challenges

  • Serves as the champion for the agency's POV - partners internally to shape the work, craft selling strategies, and sell and defend work to clients on all key initiatives

  • Ensures consistent, successful delivery of deliverables on time and on budget

RELATIONSHIPS

  • Ensures the agency operates on a solid foundation by building strong, impenetrable senior client relationships and trains and leads others to do the same

  • Possesses an in-depth understanding of client business issues, industry, competitors and brands and guides team members in how to do the same

  • Serves as key advisor to clients on marketing and business issues

  • Communicates effectively building credibility with senior and executive clients

  • Easily builds rapport and trust with others

  • Constantly attuned to the evolving needs of clients

  • Viewed as a strong leader by agency and network colleagues

  • Integrates seamlessly with agency executives to facilitate collaboration and innovation

  • Resolves conflict easily and quickly, reducing organization and interpersonal issues

  • Works to bring all parties to consensus (client, creative, media, strategy, production)

  • Develops and implements career development paths and plans for the account team

BUSINESS MANAGEMENT

  • Passionately defends, grows and manages key accounts

  • Leads account managements partnership with Finance to manage the financial health of account(s), including revenue, growth, profitability and delivery of forecasts

  • Has a keen sense of the financial implications of business decisions

  • Helps account team identify organic growth opportunities and leads the development of account growth plans

  • Allocates resources effectively, balancing client needs with profitability

  • Recruits talent that raises the bar on creativity and quality

AGENCY INITIATIVES

  • Supports the Executive team in the development and implementation of various agency initiatives

  • Partners with the Leadership Team in the development of new business proposals and pitches

PREFERRED EXPERIENCE AND QUALIFICATIONS

  • 5+ years experience in Management, Business, and/or Leadership

  • Bachelor of Arts or Bachelor of Science degree

  • Client relationships experience

  • Excellent Communication and Writing skills

  • MS Office Suite, Adobe, email experience

Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.


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Group Account Director

Imaginuity