Go-To-Market Marketing Manager

Khan Academy Mountain View , CA 94035

Posted 2 months ago

Khan Academy is a nonprofit organization with a mission to provide a free, world-class education for anyone, anywhere. Founded in 2007, today over 15 million learners, teachers, and parents around the world use our website and apps every month to learn math, science, humanities, coding and more. But we believe this is just the tip of the iceberg!

Khan Academy is looking for Marketing Manager to help with our go-to-market strategy for our new test preparation product for Praxis Core. This person must be a strategic, creative, and analytical marketer.

Responsibilities:

  • Create and execute on a go-to-market plan for Praxis Core test preparation product launch

  • Provide insights, research and big ideas to assist in developing relevant and impactful messaging

  • Define highly targeted, integrated programs via multiple promotional channels (online advertising, email, website, social media, PR, in-person events, webinars etc.) that drive reach and awareness; assurance of consistency with themes, creative, segmentation, and content amplification.

  • Collaborate with internal and partner teams to ensure creative and messaging development and implementation across all channels and marketing activities.

  • Monitor and report on the progress and success of the marketing initiatives

  • Manage the GTM process for select programs (to be determined with the Director of Consumer Marketing)

Requirements:

  • Experience with GTM planning and execution with strong understanding of segment and product marketing

  • Possesses strong organizational skills and attention to detail to guarantee timely release of programs

  • Strong verbal and written communication skills to ensure all partners are clear on program updates, changes and action items

  • Ability to work independently, prioritize multiple tasks, and reliably meet deadlines

  • Highly organized and demonstrated attention to detail

  • Bachelor's degree (current student or graduate) in Marketing, Communications, or similar relevant work experience

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Go-To-Market Marketing Manager

Khan Academy