Google Ads Specialist (Ppc)

We are looking for a Google Ads Specialist with a passion for the business of PPC and Search Marketing who has the ability to make an immediate impact on our growing team. Our ideal candidate is someone with 1+ years of experience that has been working in a production or agency environment focusing on search and/or paid marketing.

The Ad Specialist is responsible for the day-to-day management of paid digital marketing campaigns, which can include paid search, display, and advertising strategies across both B2B and B2C businesses. We are looking for an all-star advertising professional who loves to innovate and help our clients.

Responsibilities

• Management of paid campaigns which can include paid search and display.
• Perform keyword research, expansion, and optimization.
• Competitor research.
• Local optimization.
• Develop and implement link-building strategies.
• Manage and execute client SEO/SEM strategies and recommendations.
• Optimize copy and landing pages for search marketing.
• Support our digital team with client review meetings and reports.
• Analytics reports, ranking reports, keyword & campaign reports.
• Stay up-to-date with the latest trends and best practices in SEO and SEM.
• Work with our development team to ensure SEO best practices are properly implemented on newly developed websites.

Requirements

• Proven Paid Ad experience
• 1+ years of experience in an agency or professional setting.
• Google Adwords Certification (or experience managing AW campaigns)
• Deep knowledge of Google Analytics.
• Solid understanding of modern SEO strategies.
• Experience with Google Tag Manager
• Experience working with SEM Rush & AHREFs is a plus.
• Experience using CMS platforms (preferably WordPress) is a plus.

Qualities we value

• A creative, forward-leaning, solution-oriented mindset
• Friendly, responsive, collaborative communication
• Self-motivated, proactive, organized workflow
• High aptitude for ongoing learning and a willingness to share knowledge
• A practical, common sense approach
• Passion for helping others reach their goals

We don’t expect you to match every criteria, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms.

Benefits

• Compensation is based on experience.
• 401K Opportunity
• Generous Paid Time Off
• Laid back, fun, professional vibe.
• Remote Flexibility
• Ongoing Training & Development
• Oh, and did we mention our office is just 10 minutes to the beach?

About Wilmington Design Co.

WDC is a well-established, growing, full-service digital marketing agency located in the beautiful port city of Wilmington, North Carolina. Our team is a talented, tight-knit, friendly, flexible, creative, practical, and hard-working group of people who love what we do and we have fun doing it! We rally around one common purpose – to provide high-quality creative solutions to our clients through a range of innovative services including graphic design, branding, custom web design & development, digital and social marketing. We value growing meaningful connections with our clients and approach their business goals as if they are our own. In short, consistently wowing our clients with awesome creative and real results is our jam!

If WDC sounds like a fit for you, reach out! We’d love to hear from you!