Go To Market Program Manager, Vehicle Accessories & Merchandise

Tesla is seeking a highly motivated, passionate, and organized Go to Market Program Manager to join our Global Vehicle Accessories & Merchandise team. This candidate will be responsible for leading a wide variety of cross-functional initiatives related to new product introduction, overall launch strategy and Shop channel expansion from inception to completion across the business.

Tesla Shop: shop.tesla.com

• Work closely with Product Development, Demand/Material Planning and Fulfillment teams on the successful forecasting, purchasing, delivery and introduction of new products

• Collaborate with Business Analyst and Customer Service to identify trends and irregularities to be shared with larger team for action including sales reporting, returns and customer inquiries

• Manage the lifecycle of existing products from initial launch with a clear phase out strategy to ensure high sell-through, continuation of new product and strong margins including pricing, reorders and disposition strategy

• Create a feedback loop with the product development team to share data on current sales and provide insights into future product development decisions

• Develop and execute E-commerce strategies in collaboration with our digital team including merchandising of the Shop product assortment, photoshoots to highlight new products, search engine optimization, pricing, marketing campaigns and social strategy

• Work cross functionally with Product Managers on the creation of website content (e.g. photography, video, copy) for new product launches

• Advise and coordinate retail locations on visual merchandising, product assortment, replenishment, planning and fulfillment

• Coordinate global product launches with Go To Market teams in other regions (EMEA, APAC)

• Lead Shop expansion to other channels including additional retail locations, ecommerce platforms and future product partnerships

• Lead market research to help define launch strategy, target audience and pricing discussions

• Define and set up measurement milestones, metrics and key performance indicators for launch initiatives and activities

• Set the long-term positioning, messaging, vision and Go-To-Market strategy for products or feature enhancements

• Use growth and measurement insights to help develop business cases for opportunities by understanding user and market trends

• Bachelor's or Master's degree or equivalent experience

• Experience in e-commerce, product management, merchandising and/or marketing strategy

• Motivated and self-starter mindset with extreme attention to detail

• Excellent interpersonal and communication skills (verbal and written)

• Strategic thinker with proven experience of ability to recognize, influence and maximize engagement with stakeholders

• Ability to work in a dynamic, growing company, demonstrate flexibility and possess the ability to multi-task, meet deadlines and work in a fast-paced environment

• Able to make timely decisions, anticipate problems and provide creative solutions