Global Web And Digital Lead

Risk Management Solutions Newark , CA 94560

Posted 5 months ago

JOB DESCRIPTION:

RMS is looking for an experienced Web and Digital Lead to drive our digital presence and corporate websites across all phases of the customer journey from brand awareness and consideration, to purchase and advocacy. As a member of the Marketing team, you will collaborate with stakeholders across the company to develop our global Web and Digital strategy and digital marketing initiatives, working with agencies and our teams to architect a superior brand experience in all channels.

You must have in-depth marketing experience and a passion for digital technologies and how to leverage them to engage customers, prospects, and employees. You should also be able to present and advocate digital marketing and branding efforts globally to achieve our business objectives.

You will lead the digital transformation of RMS's web properties, identifying MarTech stack gaps, building the business requirements for new systems and tools, architecting a best-in-class website experience, and managing the launch of new marketing technologies. This role will also oversee digital reporting and analytics, the digital marketing OKRs and diagnostic dashboards.

The candidate will thrive in a fast-paced, collaborative environment and demonstrate an ability to manage a global agency and lead execution with speed and precision.

Responsibilities

  • Develop and implement a comprehensive digital marketing strategy for the company

  • Oversee RMS web properties including website design, systems/tools, user experience, and execution roadmaps

  • Ensure alignment of our digital initiatives with business priorities and OKRs

  • Define and execute SEO/M analysis, keyword plans, and reporting/optimization

  • Develop, plan and execute paid digital marketing initiatives including paid social media, search and display advertising

  • Work with the global marketing team on a global content calendar for RMS web properties, aligned to key focus periods

  • Partner with the Creative team to deploy consistent, engaging brand experiences throughout all RMS web properties and digital initiatives

  • Partner with Sales and Field Marketing to provide lead reporting and analytics

  • Manage all marketing activity tracking for attribution and ROI reporting

  • Identify and partner with IT, global vendors and agencies to support the team's initiatives

  • Continually refine website operations and processes to increase productivity and effectiveness

  • Produce and localize web and digital content to support RMS's global business

Requirements

  • 10+ years' experience developing and successfully executing website and digital marketing strategies

  • Proven experience as a Digital Marketing leader in a technology company

  • Leadership experience communicating and collaborating with a diverse global marketing team and business executives in a variety of organizations and functions

  • Proven track record of delivering successful digital experiences with a strong underpinning of operational excellence

  • Demonstrable experience in designing and implementing successful digital marketing initiatives, on time, on budget

  • Solid knowledge of online marketing and project/asset management tools and best practices

  • Hands-on experience with SEO/SEM, Google Analytics and CRM software

  • Strong analytical, project management and communication (written and verbal) skills

  • Familiarity with and understanding of web design best practices

  • Ability to work with off-shore development resources, occasionally during off-hours

  • College degree in Marketing, Digital technologies or relevant field

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
VP Global Delivery

TA Digital

Posted 1 week ago

VIEW JOBS 11/27/2019 12:00:00 AM 2020-02-25T00:00 <h3> <strong>Location: </strong>Anywhere in the US | Preference to Newark, CA or Livonia, MI</h3><p><strong>Travel: </strong>50% including (25% international travel expected)</p><p>TA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital marketing space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations. </p><p>If you feel:</p><ul> <li>there are too many layers between you and decision makers</li> <li>that your current organization will not make the right decision even after you identify problems and recommend viable solutions</li> <li>you are ready for a bigger voice, larger platform or place for a stronger impact</li> </ul><p>…then you should consider TA Digital because we are ready to talk to you! </p><p>The VP, Global Delivery will be responsible for the overall global delivery of TA Digital's solutions to clients. This includes directing and managing Delivery Managers &amp; Project Managers for implementation teams, which include proprietary as well as partner products. The team includes a lead for each customer implementation as well as Project Managers, Solutions Architects, Business Analysts and Implementation Consultants.<br></p><p><strong>Responsibilities:</strong></p><ul> <li>Own the delivery of all client projects globally</li> <li>Develop trusted advisor relationships with key client stakeholders and executive sponsors</li> <li>Partner with CTO and Practice Head for successful project outcomes US &amp; India </li> <li>Manage overall delivery profitability and client satisfaction </li> <li>Conduct/oversee monthly status meetings and quarterly business reviews with clients along with the Sales Directors </li> <li>Collaborate with Sales Directors and conduct account planning </li> <li>Develop systems and process for ensuring measurability, continuous improvement, repeatability of every step in TA’s Delivery process. </li> <li>Make periodic client visits and be main point of contact for client escalations </li> <li>Be thought leader and mentor on delivery excellence</li> </ul><p><strong>Requirements</strong></p><ul> <li>Over 20 years of experience in delivering technical implementation projects</li> <li>Over 10 years of experience with onshore / offshore delivery models</li> <li>Over 8 years of experience as Program Manager / Delivery Manager</li> <li>Strong implementation and support experience in web / digital experience (CMS) / digital commerce omni-channel technologies like Adobe Experience Manager (AEM), Sitecore, Drupal, Marketo, Magento, Hybris, etc..</li> <li>Experience in managing site rebranding projects from design to delivery</li> <li>Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level</li> <li>Experience delivering client-focused solutions to customer needs</li> <li>Excellent listening, negotiation and presentation abilities </li> <li>Strong verbal and written communication skills</li> <li>Bachelor’s or Master’s degree (Preferred) in Business Administration, Engineering or Marketing or the like</li> </ul><p><strong>Benefits</strong></p><p>Base Salary, Bonus, Benefits: Global Health, Dental, Vision, AD&amp;D Insurance, Vacation / PTO / Holiday pay plus matching 401K, Tuition &amp; Travel Expense Reimbursement as needed</p><p><strong>About us:</strong></p><p>TA Digital is the only global boutique digital transformation agency that helps organizations realize immediate and long-lasting value through exceptional user experience and data-driven methodology. For nearly two decades, we’ve helped clients overcome the lack of scale and resource diversity of small regional agencies and the quantity-not-quality approach of large system integrators. For 20 years, we have been known as a global leader that helps marketing and technology executives understand the digital ecosystem, identify operational gaps within their organization and finally ushering them into a more mature and profitable digital landscape. </p><p>TA Digital has high-level strategic partnerships with digital experience platform companies like Adobe, SAP and Salesforce. TA Digital also has global partnerships with industry leaders like Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo. The company was also recognized in 2013, 2014, 2015, and 2019 by Inc.com 5000 list as one of the most successful technology companies in the United States.</p><p>TA Digital has offices in US, Canada, UK and India. For more information, visit: <a href="https://workable.com/nr?l=http%3A%2F%2Fwww.tadigital.com%2F" rel="nofollow noreferrer noopener" class="external">www.tadigital.com</a> </p><p><strong>EOE &amp; OFCCP Compliant regardless of:</strong> Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin</p> TA Digital Newark CA

Global Web And Digital Lead

Risk Management Solutions