Global Sr. Product Line Manager, Kids Footwear

Keen Footwear Portland , OR 97228

Posted 2 months ago

Job Title: Global Sr. Product Line Manager, Kids

Date: September 2019

Reports to: Business Unit Director, Kids

Department: Product

Status: Salaried, full-time

Direct Reports: 0

General Summary:

The Global Sr. Product Line Manager, Kids manages the Kids global product line management function for KEEN. The ideal candidate must possess an inherent interest and sense of footwear performance and capabilities and have a passion for building performance product based on fan insight, innovation and end use functionality. The candidate must also have the analytical ability to forecast trends to build and plan product assortments accordingly as part of the strategic plan and vision for the Kids Category. These product assortments are created using the integration of fan, market, channel, assortment, segmentation, competitor, product trend and lifecycle analysis and sales data. The Kids Category includes boy's and girl's footwear product that is rooted in KEEN's outdoor product heritage.

You'll be responsible for identifying trends and opportunities based on analysis of product performance, fan insights, and competitors. You will develop seasonal initiatives and line plans designed to reach KEEN's seasonal goals, revenue/margin targets, product lifecycle targets and long-term strategic goals as part of a global strategy and will utilize these insights to provide clear product direction to the design and development teams and work cross-functionally within KEEN to develop product lines, meet key calendar dates, and achieve sales, margin, and corporate objectives.

Key Responsibilities:

  • Global Product Vision, Strategic and Seasonal Plans

  • Work with Business Unit Director, Kids on seasonal global and regional analysis to inform the global briefing process, synthesizing the findings and inputs including but not limited to: fan insights, product performance, assortment performance by channel/tier/key account/DTC, competitor analysis, trend reports, market research data, retail visits, brand strength, trade publications and analysts, the KEEN executive team, KEEN's regional and global business units

  • Plan and lead the briefing of innovative, commercial and brand-enhancing global product lines designed for global and regional KEEN fans that deliver revenue, MSRP, margin, profitability, productivity, color/material guidance, construction, lifecycle targets, channel segmentation plans and other metrics as required. Support regional fan and channel needs with specific inline and regionally-driven styles as required by the business (SMU's, limited editions, collaborations, exclusive product)

  • Work with the Kids Product Team, ROFU (sourcing), Fuerst Group (design), FIL (innovation) and cross-functionally throughout the seasonal product process with the Lifestyle, Trailhead and Waterfront Business Units in order to bring a cohesive, cross-merchandised, fan-focused line with compelling stories each season delivered on-time, in-full and at high quality

  • Support long-term and in-season strategic initiatives via the global product line plan and seasonal briefing as determined by KEEN senior management and merchandising analytics

  • Continuous improvement on style/sku efficiency, margins, regional alignment and other key metrics as required

  • Manage and monitor new product introductions and carryover product to ensure health of planned launch and/or lifecycle

  • Align and motivate the product team to deliver product lines with compelling stories for both new and carryover styles that drive healthy and sustainable growth

  • Provide clear and effective cross-functional communication around the product line at key calendar checkpoints, meetings and product presentations as required (oral and written)

  • Global Go-To-Market Tools and Support

  • Support the successful sell-in and sell-through of the seasonal product line via close collaboration, communication and product data accuracy with design, development, commercialization, merchandising, marketing, DTC, planning, value chain and sales throughout the GTM process to deliver against seasonal targets

  • Support the global product creation and sell-in strategies with the necessary administrative tools, including but not limited to: product briefs, visual line plans, product descriptions, fan insights, tech sheets, packaging direction, product training information and other tools as needed

  • Act as a product evangelist, presenting as requested at pre-lines, sales meetings, key accounts, and visiting editors as required with sales

  • Serves as point of contact for all product line activities or inquiries from consumer services


  • A minimum of 5 years of progressive global experience in product creation; footwear experience as a team or department lead preferred

  • Bachelor's degree in Business, Marketing, or related field, preferred.

  • Experience with kids and performance footwear, preferred

  • Proven leadership and people/process management skills

  • Creativity and passion for product and seeing it successfully to market

  • Strong business orientation, analytical aptitude, computer skills, and acumen for "retail math"

  • Full understanding of the product creation process and ability to collaborate and work within the seasonal calendars

  • Understanding of US and global markets with proven success in global range planning and forecasting

  • Clear understanding of the significance of pricing and its impact on profitability

  • Entrepreneurial spirit with the proven ability to collaborate on a new product line through innovation, identifying market opportunities, and inspiring through passionate story telling

  • Understanding of the millennial consumer and the footwear industry.

  • Strong understanding of competition

  • Strong organizational and analytical skills

  • Demonstrates ability to independently utilize resources to increase knowledge

  • Demonstrated experience and success with strategic planning and business planning

  • Proven ability to successfully work in a lean, entrepreneurial, highly cross-functional matrix environment

  • Knowledge of global and regional hybrid performance and style trends with the ability to translate into commercial concepts

  • A thorough understanding of global consumer markets and trends

  • Strong organizational, analytical and time management skills

  • Exceptional oral and written communication and presentation skills.

  • Proficiency with Microsoft Office applications (Outlook, Excel. Power Point, Word)

  • Ability to travel both domestically and internationally for a minimum of 8-10 weeks per year; at times in two-week segments

Employee Conduct: It is the responsibility of every employee to contribute to a positive work environment through: mutual trust and respect; personal accountability and integrity; desire for growth and learning opportunities; teamwork; positive, honest and effective communication and professional interactions with co-workers, customers and partners.

Why KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at

KEEN is an equal opportunity employer, who values an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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Global Sr. Product Line Manager, Kids Footwear

Keen Footwear