Job Title: Global Sr. Product Line Manager, Kids
Date: September 2019
Reports to: Business Unit Director, Kids
Status: Salaried, full-time
Direct Reports: 0
The Global Sr. Product Line Manager, Kids manages the Kids global product line management function for KEEN. The ideal candidate must possess an inherent interest and sense of footwear performance and capabilities and have a passion for building performance product based on fan insight, innovation and end use functionality. The candidate must also have the analytical ability to forecast trends to build and plan product assortments accordingly as part of the strategic plan and vision for the Kids Category. These product assortments are created using the integration of fan, market, channel, assortment, segmentation, competitor, product trend and lifecycle analysis and sales data. The Kids Category includes boy's and girl's footwear product that is rooted in KEEN's outdoor product heritage.
You'll be responsible for identifying trends and opportunities based on analysis of product performance, fan insights, and competitors. You will develop seasonal initiatives and line plans designed to reach KEEN's seasonal goals, revenue/margin targets, product lifecycle targets and long-term strategic goals as part of a global strategy and will utilize these insights to provide clear product direction to the design and development teams and work cross-functionally within KEEN to develop product lines, meet key calendar dates, and achieve sales, margin, and corporate objectives.
Global Product Vision, Strategic and Seasonal Plans
Work with Business Unit Director, Kids on seasonal global and regional analysis to inform the global briefing process, synthesizing the findings and inputs including but not limited to: fan insights, product performance, assortment performance by channel/tier/key account/DTC, competitor analysis, trend reports, market research data, retail visits, brand strength, trade publications and analysts, the KEEN executive team, KEEN's regional and global business units
Plan and lead the briefing of innovative, commercial and brand-enhancing global product lines designed for global and regional KEEN fans that deliver revenue, MSRP, margin, profitability, productivity, color/material guidance, construction, lifecycle targets, channel segmentation plans and other metrics as required. Support regional fan and channel needs with specific inline and regionally-driven styles as required by the business (SMU's, limited editions, collaborations, exclusive product)
Work with the Kids Product Team, ROFU (sourcing), Fuerst Group (design), FIL (innovation) and cross-functionally throughout the seasonal product process with the Lifestyle, Trailhead and Waterfront Business Units in order to bring a cohesive, cross-merchandised, fan-focused line with compelling stories each season delivered on-time, in-full and at high quality
Support long-term and in-season strategic initiatives via the global product line plan and seasonal briefing as determined by KEEN senior management and merchandising analytics
Continuous improvement on style/sku efficiency, margins, regional alignment and other key metrics as required
Manage and monitor new product introductions and carryover product to ensure health of planned launch and/or lifecycle
Align and motivate the product team to deliver product lines with compelling stories for both new and carryover styles that drive healthy and sustainable growth
Provide clear and effective cross-functional communication around the product line at key calendar checkpoints, meetings and product presentations as required (oral and written)
Global Go-To-Market Tools and Support
Support the successful sell-in and sell-through of the seasonal product line via close collaboration, communication and product data accuracy with design, development, commercialization, merchandising, marketing, DTC, planning, value chain and sales throughout the GTM process to deliver against seasonal targets
Support the global product creation and sell-in strategies with the necessary administrative tools, including but not limited to: product briefs, visual line plans, product descriptions, fan insights, tech sheets, packaging direction, product training information and other tools as needed
Act as a product evangelist, presenting as requested at pre-lines, sales meetings, key accounts, and visiting editors as required with sales
Serves as point of contact for all product line activities or inquiries from consumer services
A minimum of 5 years of progressive global experience in product creation; footwear experience as a team or department lead preferred
Bachelor's degree in Business, Marketing, or related field, preferred.
Experience with kids and performance footwear, preferred
Proven leadership and people/process management skills
Creativity and passion for product and seeing it successfully to market
Strong business orientation, analytical aptitude, computer skills, and acumen for "retail math"
Full understanding of the product creation process and ability to collaborate and work within the seasonal calendars
Understanding of US and global markets with proven success in global range planning and forecasting
Clear understanding of the significance of pricing and its impact on profitability
Entrepreneurial spirit with the proven ability to collaborate on a new product line through innovation, identifying market opportunities, and inspiring through passionate story telling
Understanding of the millennial consumer and the footwear industry.
Strong understanding of competition
Strong organizational and analytical skills
Demonstrates ability to independently utilize resources to increase knowledge
Demonstrated experience and success with strategic planning and business planning
Proven ability to successfully work in a lean, entrepreneurial, highly cross-functional matrix environment
Knowledge of global and regional hybrid performance and style trends with the ability to translate into commercial concepts
A thorough understanding of global consumer markets and trends
Strong organizational, analytical and time management skills
Exceptional oral and written communication and presentation skills.
Proficiency with Microsoft Office applications (Outlook, Excel. Power Point, Word)
Ability to travel both domestically and internationally for a minimum of 8-10 weeks per year; at times in two-week segments
Employee Conduct: It is the responsibility of every employee to contribute to a positive work environment through: mutual trust and respect; personal accountability and integrity; desire for growth and learning opportunities; teamwork; positive, honest and effective communication and professional interactions with co-workers, customers and partners.
Why KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at https://www.keenfootwear.com/our-purpose.html
KEEN is an equal opportunity employer, who values an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.