Global SEO Manager

Spyfu Scottsdale , AZ 85250

Posted 2 months ago

We're looking for a world-class Technical / Strategic SEO Manager to join our team. You know who you are: You were around before Panda, Penguin, and maybe even Caffeine. You do on-page with your eyes closed, and reverse engineer backlink profiles while you dream. You are the architect of link structure, the seer of the matrix.

We know there's a lot of different specialties in SEO when you get past the surface. If you're a master of content strategy, or offsite SEO, or earned links - that's cool too. If you're great at what you do, we'll build around your passion. There are a lot of ways to move the needle here.

Speaking of building around your passion, our company is SpyFu. We have a pretty big audience in the search marketing space and that creates some exciting opportunities for you:

  • We build products that help search marketers be more successful. Your expertise and experience can directly shape products that millions of people use every day.

  • If you like to write about, talk about, speak about the SEO and marketing you are passionate about - we've got a built in audience.

We are constantly launching new products, improving existing ones, building deeper and more accessible training, and building mindshare. There's a lot of opportunity to grow and contribute.

Things you'd potentially do:

Here's the thing: at SpyFu we all kind of know SEO reasonably well. So much so, that nobody technically owns it. So, first and foremost - you need to be well-rounded enough to own SEO. You don't have to do everything - just know how to outsource or hire. Our most immediate need is Technical SEO - it's also probably our most consistent task. It's the primary skill we're looking for - but, technical is probably only a 12-16 hours a week thing. Beyond that requirement, we're looking for people that are smart and can add to our team in a variety of ways

  • Content Strategy, On-page, Off-page, etc.
  • Create a robust SEO content strategy for SpyFu, including a roadmap of initiatives to drive testing and growth.

  • Work closely with technology teams to make sure the company's infrastructure, architecture, and site features support and enhance the effectiveness of our SEO.

  • Audit and analyze site performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale. Communicate SEO performance and initiative status to stakeholders in weekly business reviews.

  • Redefine and evolve key SEO performance metrics, identifying changes and problems as they arise.

  • Lead efforts to solve complex SEO problems, moving quickly to implement ideas and deliver results.

  • Perform on and off page technical SEO audits.

  • Regularly review traffic and conversion data to gain insight into keyword and landing page performance.

  • Assist with building and optimizing the internal linking strategy to maximize rankings.

  • Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.

  • Conceive and execute link building and outreach efforts.

  • Perform keyword research and grow our targeted keyword portfolio.

  • Maintain up-to-date knowledge of SEO in line with industry trends, creatively keeping us a step ahead of our competitors.

Required Skills:

  • 3+ years of experience in SEO at large scale (>20k page), high traffic websites (we have 100s of millions of pages and millions of visitors per month)

  • Boots on the ground experience with all of the following: on-page optimization, keyword research, content strategy, link building, outreach.

  • Technical SEO: audits, site architecture, experiments, etc.

  • Creative SEO: keywords, content strategy, linkbait, etc.

  • A passion for and comfort with data. Strong Excel or SQL skills. Deep (perhaps complicated?) relationship with Google Analytics, Search Console, etc.

  • Really good problem solving skills

  • Drive to get things done.

Should Haves, but not absolutely required:

  • HTML5, CSS3 - at a minimum you need to be able to format your own stuff.

  • Growth hacking / CRO / Split testing experience - also PPC, Display, etc

  • Custom crawlers \ robots, Screaming Frog, etc.

  • Possess (or acquire) Google Analytics and Google Ads Search certifications.

Nice to Have (so be sure to tell us about):

  • Javascript, CSS

  • Actual code: Python, Java, C#, etc.

  • Communication passion (do you like writing/blogging, video skills, podcast, twitter)

  • Technical Wordpress skills

  • Have used SpyFu "in the wild".

About SpyFu:

You can go to SpyFu.com and type in any domain name and see every keyword they buy on Google Adwords, every keyword they rank on organically, and how their ad copy and search rankings have evolved over the last 12 years. On top of that, our goal is to tell people not just what is going on but how to act. So, we need to figure out which keywords, ads, and content are actually profitable -- and then show that information to our customers in a context that allows them to take action.

You've probably heard of some of our direct competitors

  • SEMRush, Ahrefs - there's like 20 at this point. But, you may not know that before there was SpyFu, none of those companies existed - there was no way to type in a website and see it's keywords. We were the first. That was our original innovation, and it created an industry with over $250M a year in revenue. There's a story behind why we don't have the majority of the SEO market share - but this is the year that we will disrupt the industry again. And it's a story you can be a part of.

Based in the Scottsdale Airpark, SpyFu was launched in 2006 and is a bootstrapped, profitable and growing SaaS company. If you get the job, you'd be the 20th full-time employee (not including the founder). But, that doesn't mean we expect you to give up benefits:

  • We offer health benefits through your choice of providers.

  • Retirement Plan (401k) with 4% matching.

  • You get an office -- with a door.

  • Food and beverages are provided. (pretty much name it and it will magically appear)

  • We have a commercial-grade automatic espresso machine.

  • We play ping pong and even have a ping pong robot. Oh, yeah, and there's a nationally ranked ping pong instructor that comes in to give lessons every Friday.

  • Foosball and Xbox One (do you have Rocket League skills?) are also part of the entertainment options.

  • There's a masseuse every week. And a hair stylist once a month. Yep.

  • Oh, and a boxing instructor 3 days a week.

Learn more about our history and culture at spyfu.com/company

Compensation:

We pay market-competitive salaries. ($60k

  • 120k DOE)

Equity / Options: Ask about that at the interview, but there's a nice upside.

This is a full-time in-house position at our office in Scottsdale, Arizona. Except of course - we're all remote as long as the epidemic lasts ;)

Summary:

At SpyFu, we understand that our people are what makes us awesome, and we invest in getting the right people on our team and keeping them around once they're on board.

You might be waiting for the shoe to drop. We've had people tell us that the job sounds too good to be real, and they almost wrote it off as SPAM. The truth is, this IS in many ways the perfect job. It is real. We are real.

But, to get the job you have to be really, really good. The interview process is the toughest in the valley. But, the cool thing is that once you make it, you realize that every single person you work with also had to pass that bar -- which is awesome.


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Global SEO Manager

Spyfu