Global Product Marketing Manager - General Imaging

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Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Apply now for the position of Global Product Marketing Manager, General Imaging, and you will join our Ultrasound Marketing team based in Issaquah, WA, contributing to the growth of our ultrasound solutions through understanding and addressing unmet customer needs.

This is a hybrid position in our Issaquah, WA office.

Your Role:

• Developing the value propositions for the Global market to drive effective commercial strategies that increase the sales and unit growth of the Performance Portfolio for General Imaging Ultrasound solutions.

• Leading the development and implementation of marketing programs, sales channel, and pricing strategies to ensure the growth and expansion of the assigned portfolio.

• The overall product positioning strategies and product commercial lifecycle management for the Global markets.

• Serving as the key liaison with Regional Marketing leads, Sales Heads and Product Portfolio Management to provide the Global customer perspective and collaborate in development of product business cases to drive the Performance portfolio strategy and to influence development strategies to meet the needs of the global Ultrasound Performance Portfolio Market Ultrasound market.

• Management of developing, implementing, and executing strategic marketing plans for the Performance Segment portfolio of Ultrasound systems (in General Imaging) to increase Ultrasound sales and market share in that segment by attracting potential customers and retain existing ones.

• Managing and coordinating with marketing, sales, development and creative staff, leading market research efforts to uncover the viability of current and existing products/services and liaising with media organizations and advertising agencies.

• Supporting business partners globally to maximize your portfolio's reach in the market.

• Determine budgets and targets and develop pricing strategies for products and services.

• Developing and driving go-to-market plans that include but is not exclusive to defining product positioning, pricing, naming, promotional strategy and messaging of your respective portfolio in partnership with cross-functional marketing peers.

• Collaboration with all functions within the broader Siemens Healthineers Ultrasound Marketing and Sales team as well as with our R&D, Service, Product Management, Supply Chain Management departments and external business partners.

• Support and align with clinical marketing, development, Communications team for trade shows and sales activities as requested to support overall ultrasound business.

• Support Sales and Business in Driving their Promotions and Key customer projects and interactions.

Your Expertise:

• Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical, sales, business partners, and customer community while having a strong appreciation for the technical needs and challenges of diagnostics industry in the Ultrasound Market.

• Establish and maintain domain knowledge of the competitive landscape and detailed technical expertise in their respective Ultrasound Portfolio Segment.

• Express customer centric behavior, with strong Business and Sales focus.

• Have extraordinary communication and presentation skills and the ability to connect with key opinion leaders worldwide.

Required Skills, Education and Experience for this position:

• BS/BA in Marketing, Biomedical Engineering or Lifesciences master's or equivalent educational background (MBA highly preferred).

• At least 5 years of experience in product marketing, marketing, or clinical marketing.

• At least 5 years of experience in the healthcare or life science industry in a Global role Experience in developing and executing go-to-market plans.

• Experience in product launches.

• Proven cross functional team member Fluent in English; both verbally and in writing Ability to work independently.

• Great communicator and strong presentation skills Analytical problem solver

• Willing to travel 30%

Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://benefitsatshs.com/index.html

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

Who we are:

We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at https://jobs.siemens-healthineers.com/careers

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