Global Product Marketing Manager, Bioprocess Fast Trak

General Electric Worcester , MA 01601

Posted 11 months ago

Role Summary:The Global Product Marketing Manager will be an integral part of the GE BioProcess team, supporting marketing activities associated with GEHC. This role is responsible for developing and executing multi-channel product marketing initiatives that differentiate the Fast Trak services program. This dynamic individual will collaborate across cross-functional teams to contribute to the overall growth of the global business.

Essential Responsibilities:
develop positioning and awareness of GEHC Fast Trak offering

  • execute marketing strategy in supporting the business growth objectives, working with stakeholders in product management, field and regional marketing, sales, technical modalities, R&D and operations
  • create marketing plans, including new product launches as well as current portfolio initiatives
  • develop and execute tactical marketing activities
  • generate market insights through market research including VOC feedback, monitoring and participating in industry activities
  • research, identify and develop unique digital tools and customer interfaces
  • analyze customer segments, competitors, industry trends, market opportunities and campaign effectiveness and recommend improvements
  • partner with modality teams, product and field marketing to develop effective training materials, and other sales tools required
  • monitor and report metrics and operating mechanisms (e.g. web channels, asset utilization, etc)

- Bachelor's Degree in Marketing or related science field

  • 5+ years of experience in marketing, product marketing or related field in the life sciences

  • Excellent oral and written communications skills

  • Strong analytical and process skills

  • Team oriented ability to work well with globally diverse, cross-functional teams

  • Innovation ability to develop/execute on new ideas through collaboration

  • Strong drive and ability to work independently and run projects in collaboration with cross-functional teams

  • Demonstrated ability to develop creative messaging and tools with effective outcomes

  • Experience with AR, VR, or other digital assets

Desired Characteristics:- MBA or Master's degree in Marketing, Business Administration or related science field

  • 5+ years of experience in marketing, product marketing, consulting or related field in Bioprocess

  • Life science and biopharmaceutical product/industry acumen

  • Marketing experience in market & customer insights, product commercialization and branding

  • Experience in bioprocessing and/or automation in a life science environment

About Us:GE Healthcare Life Sciences There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with more than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For more than 60 years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future. We are accelerating biology to cell therapy in ways no other company can. Follow us on Facebook and Twitter and watch our discoveries in action on our YouTube channel.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.Additional Locations:United States;Connecticut, Massachusetts, New Hampshire, Rhode Island;Marlborough, worcester, boston, hartford, providence, nashua;

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Global Product Marketing Manager, Bioprocess Fast Trak

General Electric