Global Product Manager, Lab Services

Den-Mat Holdings Lompoc , CA 93437

Posted 2 months ago

Objective

Under general direction, will plan, develop, direct, and execute the marketing of the organization's products in order

to grow the business and meet company objectives.

Essential Duties and Responsibilities include the following. Other duties may be assigned.
1.Act as general manager of product line, ensuring that all aspects of product line(s) are optimized to successfully

meet company objectives.
2.Achieve or exceed corporate financial objectives of the product line by management of the financial and

promotional resources/budget available to reach objectives. Analyze and optimize spending within AOP OpEx for

assigned product lines.
3.Establish marketing objectives, strategies, and plans, including a compelling value proposition, for product

lines to achieve market share, revenue and profitability goals.
4.Plan and execute product line marketing mix, including advertising, promotions, pricing, press releases,

electronic, and direct mail outlets; maintain and update website as required.

a. Work with artists on creative concepts, design, layout, and production of promotional materials.

b. Create copy for promotional materials and ensure collateral meets all branding, legal and regulatory

requirements by routing through the appropriate process.
5.Provide ongoing daily direction, support, approvals (e.g. pricing), training, information, and tools to assist

sales with questions and handling objections to further the sales process.
6.Lead and consult with cross-functional teams to research and identify unmet customer needs,

conceptualize, develop, and launch new products.
7.Research, analyze, and monitor customer, financial, technological, competitive, and demographic factors in the

market and adjust plans so that market opportunities may be capitalized on and the effects of competitive

activity may be minimized. Research and evaluate customer reactions to product performance, marketing and

advertising programs, pricing, and support to ensure the timely adjustment of strategy and plans to meet

changing market and competitive conditions.
8.Support the International business growth objectives by sharing appropriate information, marketing plans,

and sales tools. Evaluate and analyze requested opportunities and implement if there is a positive ROI (e.g.

new product configurations, pricing, marketing materials, etc.).
9.Monitor and manage product line performance and product life cycle. Work to continuously improve

customer perception and performance by instituting corrective actions, product additions and obsolescence,

forecast adjustments, engineering modifications, training, and marketing support materials and programs.
10. Identify and develop strategic alliances with Key Opinion Leaders within the market segment and develop

plans to leverage and partner with them to drive further adoption through peer-to-peer activities. Work

with them to develop clinical research and outcome information to support growth of the products line as

needed.
11. Work with other departments by interfacing with the research, development, quality control, regulatory,

and production functions to provide visibility to issues, to ensure products are available and performing as

required.
12. Assess opportunities to expand product offerings by researching and identifying companies, products, and

technologies that may fit within and augment existing product lines. Develop new product business cases.
13. Work closely with Events group as required to optimize and support successful execution of education events

and tradeshows for the product line.
14. Travel for business purposes as required to support events, field sales team, and customers. Occasional

international travel may be required.
15. Initiate personnel actions, including employee hires, promotions, transfers and discharges.
16. Create and present employee evaluations, subject to the approval of the Sr. VP.
17. Assess subordinate employee training needs and conduct or recommend training as necessary.
18. Administer employee disciplinary actions as the situation requires.
19. Develop and maintain productive and effective relationships with subordinates, peers, and superiors.
20. Demonstrate a high standard of work ethics and professionalism to subordinates, peers, and superiors at all

times.
21. Represent the company in a positive and supportive manner at all times.

Additional Duties and Responsibilities include the following. Other duties may be assigned.
1.Conduct marketing surveys on current and new product concepts.
2.Generate reports and reconcile information.
3.Confer with other supervisors and employees to coordinate activities of individual departments.
4.Prepare marketing activity and forecasting reports.
5.Travel for business purposes as required.
6.Drive a car to accomplish assignments.
7.Other projects as assigned.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies, SOPs, and applicable laws.

Responsibilities include assigning and monitoring work; conducting performance evaluations; recommending hiring,

firing and promotions; delegating or conducting training; administering discipline; and recommending salary

adjustments.

Education and/or Experience

Bachelor's degree (BA/BS) from four-year college or university, and three to five years related experience and/or

training in medical marketing or sales of health care or pharmaceutical products, including product management and

new product development, or equivalent combination of education and experience.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The

requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures,

governmental regulations, financial reports and legal documents. Ability to respond to common inquiries or

complaints from customers, regulatory agencies, or members of the business community. Ability to write reports,

business correspondence, procedure manuals, and articles for publication that conform to prescribed style and

format. Ability to effectively present information and respond to questions from groups of managers, customers,

and members of the business community, such as at national sales meetings.

Mathematical Skills

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts

such as fractions, percentages, ratios, and proportions to practical situations such as discounts and pricing

information.

Computer Skills

Ability to use word processing, spreadsheet, and database applications.Ability to learn new software programs, such

as MS Word, Excel, PowerPoint and various office machines such as personal computer, FAX, copier, and telephone.

Certificates, Licenses, Registrations

None Required.

Knowledge, Skills and Abilities

Knowledge of medical device manufacturing or related field.

Skill in assessing employee and vendor performance.

Skill in preparing and conducting effective presentations.

Ability to demonstrate strong project management, analytical, interpersonal, problem resolution, presentation,

creative and conceptual thinking skills.

Ability to develop marketing strategies and implementation plans and effectively execute them.

Ability to communicate effectively, both verbal and written, with many levels of employees of various disciplines and

departments and other external contacts.

Ability to understand marketing methodologies and strategic planning principles.

Ability to transform ideas into focused action that achieves desired business results.

Ability to coordinate a variety of activities, often involving participation of other departments.

Ability to function in a controlled environment regulated by FDA GMPs and handle restricted, confidential, private, or

personal information.

Physical Demands The physical demands and work environment characteristics described here are representative of

those that must be met by an employee to successfully perform the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk; hear; sit: and use hands to finger,

handle or feel. The employee is frequently required to use one or both hands repetitively; grasp simply and lightly;

and grasp with one hand only. The employee is occasionally required to stand; walk; use one or both hands

repetitively; grasp firmly with both hands; push and/or pull; climb or balance; use stairs; and lift and/or move up to
10 pounds. Normal 20/20 vision ability (with corrective lenses, if needed) is required by this position. The noise level

in the work environment is usually somewhat quiet.

General: This


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Create copy for promotional materials and ensure collateral meets all branding, legal and regulatory requirements by routing through the appropriate process. 5. Provide ongoing daily direction, support, approvals (e.g. pricing), training, information, and tools to assist sales with questions and handling objections to further the sales process. 6. Lead and consult with cross-functional teams to research and identify unmet customer needs, conceptualize, develop, and launch new products. 7. Support the International business growth objectives by sharing appropriate information, marketing plans, and sales tools. Evaluate and analyze requested opportunities and implement if there is a positive ROI (e.g. new product configurations, pricing, marketing materials, etc.). 9. Monitor and manage product line performance and product life cycle. 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Develop new product business cases. 13. Work closely with Events group as required to optimize and support successful execution of education events and tradeshows for the product line. 14. Travel for business purposes as required to support events, field sales team, and customers. Occasional international travel may be required. Education and/or Experience Bachelor's degree (BA/BS) from four-year college or university, and three to five years related experience and/or training in medical marketing or sales of health care or pharmaceutical products, including product management and new product development, or equivalent combination of education and experience. Knowledge, Skills and Abilities Knowledge of medical device manufacturing or related field. Skill in assessing employee and vendor performance. Skill in preparing and conducting effective presentations. 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Global Product Manager, Lab Services

Den-Mat Holdings