Global Product Manager, Abbott Point Of Care

Abbott Laboratories Edison , NJ 08817

Posted 3 weeks ago

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

JOB DESCRIPTION:

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Abbott Point of Care is a global leader in providing critical medical diagnostic and informatics products for rapid blood analysis that are intuitive, reliable, and cost-effective. Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making as well as optimize resource utilization for our customers and the patients that they serve. The i-STAT System has the industry's most comprehensive menu of tests in a single, with-patient platform, including tests for respiratory, metabolic, coagulation, hematology, glucose, and cardiac function. By delivering lab-quality results in minutes, on just a few drops of blood, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.

Position Summary

As the Global Product Manager, Abbott Point of Care you will be a part of a dynamic marketing team responsible for generating business in the disruptive, growing point of care diagnostics industry. You will be responsible for developing strategies to mitigating barriers between patients and providers through point-of-care technology.

You will continue Abbott's 130-year tradition of bringing new products and technologies to the world that create more possibilities for more people at all stages of life.

The global product manager supports the development and management of a successful, sustainable novel assay, ensuring delivery of exceptional customer value and business targets. Acts as a subject matter expert on our products/solutions, and manages the product area day-to-day, in line with the global marketing plan and in collaboration with regional marketing and field sales. Proactively identifies new opportunities to grow and differentiate the franchise and collaborates across the organization to effectively launch new initiatives on-time and on-budget.

Main Responsibilities

Launches and proactively manages all aspects of the product, evolving to stay ahead of the market and keep relevant to the global and local markets.

Strategic responsibilities include:

  • Market shaping, including publication strategy, KOL management, advocacy and guidelines.

  • Developing robust launch plans across multiple functional areas and geographies.

  • Developing business cases to support product development or enhancement.

  • Input into annual marketing plan based on business objectives, product strategy and customer needs.

Tactical responsibilities (day-to-day) include:

  • Executing new product launch, including developing marketing programs and working with marketing communications and creative agencies to develop promotional collateral.

  • Engaging and influencing regional teams, as well as R&D and other functions to set and meet launch timings, budgets and business strategy & objectives.

  • Setting pricing strategy.

  • Partnering with Regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.

  • Developing training materials to ensure that the field force has the tools needed for commercial success.

  • Working with Clinical Affairs to develop and drive strategic publication initiatives supporting new product introduction.

  • Developing detailed forecasting models that align with long range plan expectations.

  • Managing a marketing budget, and executing the marketing mix as defined in the marketing plan.

  • Acting as technical expert/SME for product to business and all key stakeholders.

  • Proactively identifying and resolving potential product or market issues.

  • Managing communication of all product related announcements / issues.

  • Supporting regional marketing and sales to deliver on the franchise business goals.

The position requires the ability to understand the technology and capabilities of Abbott Point of Care products, market and customer dynamics including competitive assessment. The candidate must be highly organized, self-directed and goal-oriented with the ability to manage many tasks/projects and adapt in a rapidly changing environment.

Accountability

  • Achievement of successful launches on-time and on-budget, achieving agreed KPIs.

  • Achievement of product revenue, margin objectives, market share and brand building over the long term.

  • Achievement of annual goals.

Qualifications

  • Bachelor's degree required. MBA, Masters, or PhD in applicable technical discipline desired.

  • Minimum total experience of 5 years, 2 years of marketing experience. Market shaping and product launch in in vitro diagnostics, medical device, or pharmaceuticals experience essential.

Preferred Experience

  • Leadership experience

  • Scientific or technical expertise

  • Project management

  • International / global exposure

In addition, the successful candidate will need to have:

  • Excellent verbal, written, and presentation / communication skills.

  • Deep understanding of healthcare, ability to quickly learn the complexities of the diagnostics market and customer needs.

  • Ability to develop strategic plans and marketing campaigns

Position will be based in Princeton, NJ. Some travel (~25%) required, including international travel.

JOB FAMILY:Product Management

DIVISION:APOC Point of Care

LOCATION:United States > Princeton : 400 College Road East

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:Yes, 25 % of the Time

MEDICAL SURVEILLANCE:No

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link

  • English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link

  • Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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