Coty Inc. New York , NY 10007
Posted 3 weeks ago
GLOBAL MEDIA MANAGER
MEDIA - NEW YORK, NY
COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
The Global Media Manager will report directly to the Senior Media Director and be responsible for supporting them and their team in driving Coty's efficiency & effectiveness roadmap, coordinating across the Americas for Coty brands.
S/He/They will use their leadership skills and influence power to ensure that global frameworks are translated into local compliance, contributing to effective business outcomes with efficient use of media dollars.
S/He/They will leverage their analytical experience and digital acumen+ media intelligence tools to encourage data-based decision making.
S/He/They will work in collaboration with personnel in Coty's Digital Organization (CDO) to enhance and support communications strategies, ways of working, best practices, processes and measurement approaches that can be applied across the business.
S/He/They will fuel a Paid Owned & Earned (POE) approach partnering with Media, Influencer & Digital teams to bring forth 360 campaigns that drive media excellence.
S/He/They will also be a critical point person to interact with the Media Performance, Data, Analytics & Measurement teams to collaborate on global brand needs and local market compliance. In addition, collaborating to ensure the right set of tools ae being leveraged to track, optimize & analyze media plans.
THE ROLE
In this role you will be responsible for:
Support Coty team with digital expertise, including but not limited to activity on key media platforms
Assess plans performance in digital including viewability, views, attention, ROI and optimizing to KPIs.
Support teams with digital insight and data for strategic planning process; challenge markets where diversion exists
Develop and execute digital media presentations and reports using tools to monitor and track media
Collaborate with teams internally to ensure Digital Media is a contributor to brand growth; accountable for delivering against media goals/objectives, ensuring the best ROI possible
Communicate on and evaluate digital progress against key metrics while constantly looking for ways to optimize digital performance
Contribute to seek 1st to markets innovation across digital partners within Coty's test & learn framework
Accountable for collaborating with key internal teams, including marketing, digital, PR/influencer, ecommerce, etc. Collaborate closely with Consumer Market Insights team on understanding audience behavior online and performance of campaigns
Maintain strong relationships and collaboration with contracted media agencies
Work closely with the data team to make digital data accessible to all driving data-based decision making (Insert "Core/Key Responsibilities" here)
QUALIFICATIONS
We'd love to see candidates who have:
SKILLS & EXPERIENCE:
7+ years of experience building and scaling global brand digital media strategy for rapid growth
Agency background and significant time spent in digital media strategy and .com channels
Managed digital media budgets across multiple brands/sub-brands, client, or agency side
International experience with a portfolio of brands
Strong interpersonal, negotiation and communication skills, ability to present to leadership
Experience building traffic/business driving initiatives that resulted in real synergy between retail and .com; has executed successful channel integration strategies
Strong understanding of the KPIs to optimize digital media performance
Experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions
Experience managing and leading cross-functional teams
Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
Strong knowledge of digital media landscape and current/emerging platforms & technologies
Experience in growing strong partnerships with key digital players
Experience in a dynamic, matrix organization
Active learner who is willing to experiment and be open minded to new ideas and technology
Experience developing and delivering presentations to various audience levels within an organization
Experience negotiating with outside vendors, including negotiating contracts, prices, resolving service issues and reconciling differences
Experience in a branded beauty business
Passion for the beauty industry and an understanding of cultural movement behind it
Bachelor's degree required
PERSONAL TRAIT & SPECIAL SKILLS REQUIRED:
Strategic- strategic planning, visionary, facilitation, problem solving, decision making
Analytics & Business- analytical, quantitative, organizational, detail-oriented, hands on, work-flow structuring, time-management, monitoring, account administration, multi-tasking
Leadership and Personal- Motivating, communication, objectivity, integrity, dependability, initiative, tenacity, autonomy, collaboration, confidence with humility, energetic & passionate, business savvy, intelligence, flexibility, sensitivity
Technical- Microsoft Suite, PowerPoint, Excel, Google Ads, Business Ad Managers (Facebook Manager, DV360), DoubleVerify, Digital Media Syndicated Services (Kantar, Nielsen, Pathmatics)
Creativity & Innovation- creativity, innovative, originality, intuition, curiosity
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
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Base Salary Range: $100,000-$130,000 + bonus
Coty Inc.