Organization: Corporate Functions/Marketing
Location: San Francisco or Seattle
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world's largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth.
The purpose of this role is to raise the profile of Accenture's Communications Media & Technology (CMT) industry group globally, with a concentration on leading aspects of its Global CMT practice and supporting its overall North America CMT businesses. The individual will be responsible for helping drive an overall increase in media share-of-voice and industry analyst awareness as a key member of the CMT marketing and media relations teams. He or she will report to the Global Director of Media & Analyst Relations in CMT, collaborating closely with the relevant marketing leaders, country-level media relations leads, and lead spokespeople (senior managing directors, managing directors, other subject-matter experts).
This individual will help design and execute proactive strategies, plans and campaigns to maximize positive positioning and media coverage for the CMT group. The role will include direct media relations, primarily focused on tier-one press mainly promoting thought leadership and client-related news as well as crisis support and industry analyst relations.
A strategic, results-oriented thinker focused on generating tier-one media attention in support of Accenture's CMT business objectives
Ability to identify and distill key media messages from research and marketing material to position Accenture as a thought leader in CMT
Manage and develop professional working relationships with key journalists and internal clients
Ability to function effectively and influence senior leadership in a highly-matrixed organization and align with company's global brand and approach to teamwork and collaboration
Deliver and execute global and NA CMT media strategies to support key markets
Collaborate with media leads in key markets to generate tier-one media interest in Accenture's Media practice and NA CMT group
Work with colleagues to lead timely responses to media requests
Collaborate closely with the CMT and other cross-industry marketing teams to identify opportunities and synergies in Accenture's key markets