Global Marketing Manager Resource Industries

Caterpillar Tucson , AZ 85704

Posted 2 months ago

Job Description:


About Us:

For more than 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets.

With 102,300 employees and 2019 sales and revenues of $53.8 billion, we are the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Our company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment.

We are a Fortune 100 corporation with 110 production facilities of which 60 are located outside the US, and we have 165 dealers serving customers in 191 countries. In 2019, we were named to the Dow Jones Sustainability Indices (DJSI), including both the World and North America indices. This marks the 20th time Caterpillar has been included in the DJSI.

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The Global Marketing Director, Resources Industries (internally labeled Global Marketing Manager and reporting to General Manager, Mining Center of Excellence) will provide leadership to worldwide Resource Industries and it dealers marketing teams involving machines, services, aftermarket and product support for Resource Industries. Direct reports: 8-12 management personnel, indirectly leading 20+ management employees.

You will lead a highly energized team to formulate global marketing strategies for both surface and underground, product marketing including aftermarket, technology, reman and services. This role will also provide global leadership to digital marketing, big data analytics, and a focus on customers sites to grow services and solutions business.


  • Leading a global team to collect and analyze competitive marketing information, developing strategies and actions to position RI products and services

  • Partnering with product management teams, corporate marketing teams, dealers and customers to develop marketing strategies that support enhanced customer experience

  • Collaborating with Communication to develop strategies for internal and external stakeholders

  • Overseeing marketing teams, customer visits, major events, customer surveys, digital marketing and big data analytics

  • Establishing a joint marketing plan with dealers focused on customer experience at each site level with product and services

  • Implementing Net Promoter Score at customer sites, strategic accounts and dealers

  • Establishing lean processes and in value chain marketing plans to support growth plans

  • Creating PUSH communications via social media platforms

  • Developing plans and metrics to link marketing spend and investment to customer satisfaction and business growth

  • Implementing improvements based on value stream mapping and big data analytics

  • Creating proactive business and marketing plans for products, dealers, regions and customers with monthly agreed KPI and reporting cadence

  • Supporting process partners to grow aftermarket sales and services, solutions and technology business

  • Conducting global competitive studies for products and services to enhance programs and value selling processes with partners

  • Creating and executing marketing plans for Product Changes (including NPI) to support growth

  • Supporting digital marketing, technical selling, presentations, and performance benchmarking

  • Developing team members for future opportunities. Responsible for recruiting, training and developing talent pipeline for each Product SME to sustain and grow selling capabilities

This position will require 25-30% travel


Basic Qualifications:

  • A college or university degree is required

  • Experience building relationships in a global, matrixed organization

  • Minimum of 15 years' experience of progressive product and customer facing

  • Minimum of 3 years' experience leading a global, high-performing team

  • Proven innovation in Digital Marketing

  • Creation and execution of large-scale results for Marketing

  • Executive presence with interpersonal skills

Top Candidates Will Also Have:

  • Ideal candidates will have a Master or MBA degree to support business strategies and deeper understanding of financials

  • Working knowledge of mining/construction products, dealer networks, product applications, sales process, and deal management processes to support mining and construction industries customers

  • Experience with Dealerships

Additional Information:

The preferred location for this role is Tucson, AZ - Mining Center. Relocation assistance will be provided to those eligible.

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at

Caterpillar is an EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O.

Successful candidates will be asked to formally apply via the Caterpillars Careers website when the position is publicly posted.

Keywords: Global Marketing Director, International Marketing Director, Digital Marketing Director, Mining Marketing Director, Vice President, Automotive, Technology, Airlines, Consumer Products

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Global Marketing Manager Resource Industries