Global Marketing GTM Manager

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

As the Global Marketing GTM Manager, you will build, strategize, and optimize the Global Marketing Go-to-Market (GTM) process, including strategy and content, bringing global marketing stories from conception to market. In partnership with Global Marketing, Global Product, Global Merchandising, Global Channels (Retail/VM, Site, Social, Media, PR, Web3 + Gaming), and Regions, you will drive Global Marketing's GTM process and cross-category strategy, ensuring key stakeholders are engaged, with a particular emphasis on regional collaboration and owned channels. This role reports to the Head of Global Marketing GTM and is based at the New Balance global headquarters in the Boston area.

MAJOR ACCOUNTABILITIES:

• Oversee global marketing's go-to-market process, strategy and content creation from customer (wholesale, DTC) sell-in to consumer sell-through, driving brand and commercial success.

• Create and refine marketing processes to enhance efficiency in global product and campaign launches.

• Assist in the creation of global marketing's seasonal calendar for brand and product storytelling in collaboration with global product and merchandising.

• Facilitate the development of scalable go-to-market strategies for global product launches and marketing activations.

• Work with global channels and regional teams to develop integrated marketing plans that drive demand and accelerate sales.

• Demonstrate deep understanding of the full consumer journey with a focus on consumer acquisition and conversion.

• Drive the creation of compelling content for commercial stories to support high-volume product

• Ensure timely delivery of global content to regions by collaborating closely with global partners.

• Stay informed about market trends, competitive landscapes, and industry best practices to inform strategic planning.

REQUIREMENTS FOR SUCCESS:

• 5-7 years of relevant experience in global brand and/or product marketing

• Proven track record of developing and executing go-to-market strategies for products or services, with successful launches in multiple international markets.

• Experience in creating compelling marketing content and overseeing creative processes to ensure brand consistency and engagement across different markets.

• Proficiency in digital marketing techniques and platforms, including paid/social media, SEO, SEM, and content marketing.

• Demonstrated ability to manage complex projects with multiple stakeholders and timelines.

• Excellent interpersonal and communication skills for effective interaction with cross-functional teams, stakeholders, external agencies, and regional partners.

• Ability to identify and mitigate project risks and make informed decisions quickly and efficiently.

• Self-motivated with a growth mindset, adaptable to changing market conditions and organizational priorities.

• Experience with Asana (project management system) and Widen (digital asset management) tools, or similar.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.