Global Marketing Director - HCV

Abbvie, Inc Waukegan , IL 60079

Posted 7 days ago

Drives marketing strategy for HCV products. Provides positive leadership and productive influence across and around enterprise. Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc.

Key responsibilities include:

  • Demonstrate ability to understand the market by using high-quality data sources, be able to measure and segment it, selecting optimal target audiences

  • Develop strong internal relationships to ensure highly effective teamwork with different functions across the enterprise and related to the brand

  • Ensure the brand strategy and all market growth and go-to-market initiatives are consistent and harmonized across the organization

  • Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution

  • Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation

  • Develop and provide input to various brand strategic projects and provide support to the strategic business plan

  • Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility

  • Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of market growth strategy and tactics

  • Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)

  • Lead and coach direct reports

  • At least 10 years of relevant experience within the pharmaceutical industry Specialty Sales, Marketing, Business Unit leadership affiliate experience required

  • Bachelor's Degree required. Advanced degree (e.g. MD, PharmD) preferred

  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy

  • Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization

  • Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.

  • Just have the ability to effectively collaborate with, motivate and influence various

levels/grades within the organization and outside of the organization.

  • English fluency both verbal and written

  • Experience with HCV is required

  • Be recognized for creativity and innovative mindset preferred

  • Eager to travel (30%-50% of professional workload)

  • Successful candidate to be based in North Chicago Area

Additional Information

  • Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

  • Travel: Yes, 50 % of the Time

  • Job Type: Experienced

  • Schedule: Full-time

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Associate Director Global Marketing Director HCV
New!

Abbvie, Inc

Posted Today

VIEW JOBS 3/19/2019 12:00:00 AM 2019-06-17T00:00 Key responsibilities include: * Demonstrate ability to understand the market, be able to measure and segment it, select optimal target audiences and position effectively the products for the target segment * Develop internal relations to ensure teamwork with different functions related to the brand and be able to ensure the brand strategy is consistent and harmonized across the organization * Partner with development and regulatory affairs teams to ensure commercial input is provided and alignment on key brand priorities is guaranteed * Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution * Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation * Develop and provide input to various brand strategic projects. * Provide support to the strategic business plan. * Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel). * Create high-impact promotional material that supports strategic brand objectives. * Manage advertising/ promotion projects within assigned budget. * Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics. * Effectively manage projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory guidelines are followed. * Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Use appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy. * Effectively direct research team efforts in primary research projects. * 7+ years of relevant experience within the pharmaceutical industry required with 3 years of marketing experience * Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy * Bachelor's Degree * Must have strong leadership skills, positive attitude, strong written and interpersonal skills, as well as excellent * planning and organization skills to support brand objectives. * Must have the ability to effectively collaborate with, motivate and influence various * levels/grades within the organization and outside of the organization. * English fluency both verbal and written * Experience with HCV is highly needed * Be recognized for creativity and innovative mindset preferred * Eager to travel (30%-50% of professional workload) Equal Opportunity Employer Minorities/Women/Veterans/Disabled Additional Information * Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) * Travel: Yes, 50 % of the Time * Job Type: Experienced * Schedule: Full-time Abbvie, Inc Waukegan IL

Global Marketing Director - HCV

Abbvie, Inc