Global Marketing Director Cvrm

Astrazeneca PLC Gaithersburg , MD 20877

Posted 2 months ago

Global Marketing Director (CVRM)

Location: Cambridge, UK | Gaithersburg, US | Wilmington, US

Post start date: 20th July 21 - Post end date: 28th Aug 21

Salary: Competitive salary package

AstraZeneca's Biopharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world.

We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear - shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it. Driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey - to improve their experience and outcome.

As Global Marketing Director, anemia role-based in Wilmington, DE / Cambridge, UK, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. This role sits within our broader Biopharmaceutical Business Unit, which helps bridge science and commercial, integrating corporate, portfolio, therapy areas and product strategies, providing strategic direction from early-stage research through to commercialization.

The Global Marketing Director will be working on a new 1st in class treatment for anemia for patients with: Various oncology conditions and potentially other niche anemia conditions, as a part of the Global Life cycle management (LCM) program. This individual will be accountable to a) build robust, insight/analysis based commercial case for various Phase 2 / Phase 3 LCM programs and delivering positive investment decisions at global internal investment decision bodies, and b) develop the strategic global plan, its execution and launch preparation for potentially approvable LCM indications to ensure a successful launch. Certain key projects on the CKD anemia indication would also be a part of the remit as and when required.

The role is a key member of the Biopharmaceutical Commercial team and Global Brand Team (GBT), and collaborates closely with colleagues across Biopharmaceutical Commercial, Clinical Development, Medical Affairs and other partners. The role reports to the Head of Marketing, Global Anemia.

Main Duties and Responsibilities:

  • Represent & Provide Commercial Input on various GPT Development Workstreams

  • Evaluate Anemia Market dynamics & recommend clinical programs that will strengthen the overall franchise

  • Build & Lead Commercial Evaluation Plans to explore areas of interest: Market Landscape analysis, Insight Plan, Strategy Development, Forecast Development - in close cross-functional collaboration

  • Deliver Commercial Business Cases to relevant approving bodies for LCM investments decisions

  • Develop, Secure Funding and Deliver Pre-Launch Commercial Plans for invested/live LCM programs

  • Create innovative anemia market development programs in collaboration with broader CVRM Initiatives

  • Lead 1 or 2 critical projects for CKD anemia indication

Essential Requirements:

Education

  • Bachelor's degree or equivalent

Knowledge

  • Strong expertise in market analysis, deep market research insights mining, forecast analysis and business case development with scenario planning

  • Detailed understanding of the development process and necessary commercial touchpoints

  • Sufficient understanding of technical risks & implications for the commercial aspects to future brands

  • Deep knowledge on market-shaping solutions leveraging innovative & disruptive models

Experience

  • Extensive specialty commercial & marketing experience in Oncology/Nephrology /CKD/Anemia, both in pre and post-launch (within or outside AZ)

  • Developing compelling business cases especially focused on LCM assets (in-country / above-country)

  • Working with R&D, medical affairs, Pricing / Market access as a commercial lead in CFTs

  • Working with external customers including patients, prescribers, payers, providers and partners

Leadership Capabilities

  • Demonstrates dedication to customers (internal or external) by acting ethically to generate value for them and for AZ. Adheres to AZ core values

Strategic Leadership

  • Independently identifies growth opportunities, creates a sense of clarity, sets direction, generates dedication, balances short & long-term needs, constructively resolve issues

Acts Decisively

  • Makes and acts on decisions quickly and effectively and fosters the same in others, based on underlying courage to enable appropriate risk-taking for the business.

Drives Accountability

  • Holds self and others accountable in order to ensure performance expectations (both the 'what' and the 'how') are met or exceeded.

  • Skills to influence R&D to ensure strong commercial focus

Works Collaboratively

  • Actively creates and promotes cross-boundary collaboration with the aim of achieving better business results. Boundaries can exist between individuals, geographies, cultures, teams, functions, organizations, etc.

Develops People and Organization

  • Invests one's time and energy to proactively develop oneself, others, and the organization

Desirable Requirements:

Education

  • MBA preferred

Knowledge

  • Specialty medicines with complex ecosystems (patients, healthcare providers, systems, payer)

Experience

  • Global/international experience

  • Relevant TA experience

  • Inline Brand Marketing Company experience (or external equivalent)

  • Market development and expansion work (Pre-launch and/or Post-launch)

  • Exposure to and a track record of effective management of decision-making bodies

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Date Posted

22-Oct-2021

Closing Date

30-Dec-2021

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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